BY KATIE - MYGREENPOD, 27 November '15

Rankin photo shoot brings five farmers and Yeo Valley’s prize-winning calf to London

30 high-profile photographers – including Rankin, Martin Parr, Sebastaio Selgado and several Magnum photographers – are collaborating for an exhibition that recognises the vital work of family farmers who together feed 70% of the world’s population.

Fish Love – celebrities pose with fish to raise awareness of overfishing

A call to arms

The series of portraits will open as an exhibition in London in September 2016 before touring six regional cities including Liverpool, Glasgow, Cardiff and Bristol. This is the first time such an extraordinary group of photographers has got behind a single cause.
 
Some of our favourite celebrities – Hugh Fearnley-Whittingstall, Vivienne Westwood, Jo Wood and Kate Humble – and UK brands Yeo Valley, River Cottage, Pukka and Riverford, are backing the campaign.

‘We Feed the World is a call to arms for anyone who wants a better food system.  We want to reach out to a large, mainstream public and show them that an alternative food system is not just possible but already working in feeding 70 percent of the world’s population.’

We Feed the World

A different story about food

 

Support and rewards

A crowdfunding appeal is currently offering a number of great rewards, including organic goodie hampers, cookery and smallholder courses and a £10,000 personal photoshoot with Rankin himself!

Pledge anything from £10 to £10,000 and your money will help to finance small farming projects around the world through sales of the exhibition prints and the accompanying book.

‘We Feed the World is an amazing opportunity for everyone in this country to engage with a healthier, more climate-friendly and more democratic food system… Let’s use the power of social media to share this campaign with as many people as we can and start a revolution in our food supply.’

Vivienne Westwood, The Climate Revolution

Who controls the food supply?

A high-quality photographic book will accompany the exhibition and help to explain the myriad ways in which sustainable agriculture works and the positive impact it has on our health, environment, culture and society.

The aim is to show, through image and story, how we are all connected to the food system through the choices we make every day about where we shop and what we eat.

‘The We Feed the World project aims to connect as many people as possible to the source of their food supply and gets them to question just who is dictating the future of their food security and why. I urge everyone who thinks that’s an important question to get behind this.’

Hugh Fearnley-Whittingstall

Click here to find out more about the We Feed the World campaign.