World’s first ‘clean poultry’

Memphis Meats has produced what it’s calling ‘the world’s first clean poultry’, including both chicken and duck, produced directly from poultry cells.

While a few companies, including Memphis Meats, have produced clean beef, the clean meat company says the production of clean poultry is ‘an unprecedented milestone’ for the industry.

Why duck and chicken?

Chicken is the most popular protein in America, where consumers eat an average of about 90 pounds per year, and represents an annual market of $90 billion domestically.

Duck has a deep significance in many regions including mainland China, where more than 6 billion pounds are consumed per year – more than the rest of the world combined.

‘It is thrilling to introduce the first chicken and duck that didn’t require raising animals. This is a historic moment for the clean meat movement.

‘Chicken and duck are at the centre of the table in so many cultures around the world, but the way conventional poultry is raised creates huge problems for the environment, animal welfare and human health. It is also inefficient.’

UMA VALETI
MD, co-founder and CEO of Memphis Meats

‘Fine-tuned’ with tech

The technology behind Memphis Meats’ poultry breakthrough can be used to produce many types of meat and to fine-tune the taste, texture and nutrition profile of the company’s products. The technology will also let the company scale up production and reduce costs.

The team expects to continue reducing production costs dramatically, with a target launch of its products to consumers in 2021.