Health & Beauty
Beauty from within
Natural beauty expert Janey Lee Grace shares her favourite ways to achieve outer beauty through inner health.
25 September 2025
This article first appeared in our COP30 special issue of My Green Pod Magazine. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
The beauty industry is experiencing a transformative shift towards sustainability, with conscious consumers increasingly seeking products that deliver exceptional results while respecting both their skin and the planet.
This movement gained significant recognition at The Platinum Awards 2025, where outstanding natural health, beauty and wellbeing brands were celebrated for their innovation and integrity across the industry.
Modern skincare has evolved far beyond the misconception that natural means less effective; today’s ethical beauty brands are proving that performance and purity can work in perfect harmony.
2025’s Platinum Award winners showcased this beautifully, with winners like Viridian’s Organic Repair 5 Serum (£20.75) and Alcami Beauty’s Facial Oil (price TBC) proving that plant-based formulations can deliver professional-grade results.
The benefits of choosing sustainable skincare extend beyond personal care.
Natural ingredients are typically gentler on sensitive skin, reducing the risk of irritation and allergic reactions.
They’re also biodegradable, meaning they won’t accumulate in our waterways or harm marine ecosystems when washed away.
Platinum Award judges, including Jo Wood, Glynis Barber and Carrie Grant, joined me in highlighting how innovation drives the sustainable beauty movement at the awards ceremony, which was hosted by Hello Love and the Hello Beautiful Foundation.
Eco By Sonya Driver was one of the brands that swept up in multiple categories – taking home awards for its Golden Illuminiser (£31.95), Super Acai Exfoliator (£24.95) and Glory Veil SPF 50+ (£20.95) – proving that one company can excel across diverse product ranges while maintaining the very highest ethical standards.
Particularly noteworthy were the advances in specialist care, with Weleda’s Arnica Collection (£8.50-£23.95) and Tribe517’s HEAL Remedy (£42) winning recognition for addressing specific skin concerns using natural formulations.
These products demonstrate that sustainable beauty isn’t just about general skincare – it’s capable of targeting complex dermatological needs, too.
Sustainable beauty brands are revolutionising packaging and production methods, too.
Salt of the Earth’s Oud & Bergamot Deodorant Spray (£7.49) shows this commitment; its refillable design is helping to reduce single-use plastic waste.
Similarly, Weleda’s Solid Deodorants (£8.95) eliminate the need for aerosol containers, offering an eco-friendly alternative that doesn’t compromise on effectiveness.
The environmental benefits multiply when consumers choose products from companies committed to sustainable sourcing, cruelty-free testing and minimal packaging.
These choices collectively support a beauty industry that prioritises long-term environmental health over short-term profits.
Award-winning products – including The Rose Tree’s Pomegranate & Rose Mask (£26), Rhythm of Beauty’s Celestial Rose Cream (£55) and Conscious Skincare’s Rejuvenate Day Cream (£32) – are part of a movement that’s reshaping beauty standards.
These companies prove we no longer need to choose between effective skincare and ethical consumption.
There is no doubt that sustainable beauty has matured from a niche market into a sophisticated industry capable of meeting every skincare need.
From innovative body care like BuzzBalm’s Pro Body Glow (£29.99) to specialised feminine care from Bona Dea Naturals, ethical beauty brands are creating comprehensive solutions that honour both personal wellbeing and planetary health.
As consumers become increasingly conscious of their impact, choosing sustainable skincare becomes an investment in both personal health and global sustainability – a win-win approach to beauty that’s here to stay.
Natural beauty expert Janey Lee Grace shares her favourite ways to achieve outer beauty through inner health.
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