Business
‘Where you bank matters’
Triodos Bank recognised as top-scoring Best Buy by Ethical Consumer.
12 April 2025
Triodos Bank, a frontrunner in sustainable banking, has introduced a refreshed brand that marks an exciting new step into the future – while staying firmly rooted in the pioneering purpose on which the bank was founded more than 45 years ago.
The updated brand introduces a modern visual identity across all Triodos Bank platforms, with new colour palettes, expressive imagery and a renewed logo. Together, these elements aim to bring greater energy, warmth and clarity to the brand – reflecting the vibrancy, creativity and pioneering spirit of the organisations, entrepreneurs and individuals it supports.
Launched in the Netherlands in 1980, Triodos has long been at the forefront of sustainable banking, enabling individuals and organisations to use their money in ways that benefit people, nature and the environment.
In the UK, the refresh comes at a particularly key moment. Triodos Bank celebrated its 30th anniversary in the UK in 2025, marking £2.5 billion in lending to projects delivering transformative impact across the country.
It has been widely recognised for its pioneering approach, including winning a prestigious King’s Award for Sustainable Development in 2025 and being voted Best Ethical Financial Provider at the British Bank Awards for four consecutive years.
‘Triodos Bank has innovation at its heart. Back in the 1960s, a group of pioneers came together to ask fundamental questions about societal inequality, the threat of a climate crisis and the role money played in addressing these challenges. The bank didn’t start as a bank for the sake of it, but evolved because the problems they were trying to solve demanded it.
‘The world has changed, but the need for Triodos hasn’t faded. In fact, it’s accelerated. At a time when where many people can feel powerless, we want to share the message that every step counts, no matter how small. We have always been an energising and hopeful brand but our new identity and language tell that story better as we invite customers to grow our positive impact together.’
ZOE RUTHVEN
Marketing and communications director at Triodos Bank UK
Triodos Bank last updated its visual identity eight years ago. Since then, customer needs and expectations have changed, and the bank’s products and services have continued to develop with increased focus on digital customer journeys and products.
The refreshed brand has been shaped by extensive customer insight and stakeholder feedback, reflecting what people want and expect from a values‑led bank today.
‘We’re now a digital-first bank offering a strong product mix across current accounts, savings, investments and business lending. In the UK, we’re operating within a market of digital challenger banks with strong identities, so our brand needs to translate easily across digital channels, stand out in a rapidly moving market and yet stay true to our strong heritage.’
ZOE RUTHVEN
Marketing and communications director at Triodos Bank UK
The T shape in the new logo is inspired by the very first logo of Triodos Bank, which was used until the early nineties. It also refers to the meaning of the Greek word ‘tri-hodos’ – three roads or threefold way, which for the bank are people, planet and profit. The three elements in the logo are different in shape and colour, reflecting the dynamics of society and the continuous balancing that is required between different values and interests.
The logo, colours and design will be updated across Triodos Bank’s communications and digital services using a phased approach. In line with the bank’s sustainable values and to reduce waste, many physical materials will be replaced only once depleted. The digital version of the new bank card, which is used across Google Pay and Apple Pay, will be applied later this year.
Beyond the new visual style, designed by creative agency Multitude, Triodos Bank is also working with creative agency Gardeners on a new brand campaign that will be launched across all markets soon.
The new campaign style builds on the premise that it has become increasingly challenging for customers to identify a bank that truly supports and facilitates positive change in society. It intends to provide clarity for consumers who want their money to be well spent and to show that their choice of bank is a powerful act to make a difference.
In the UK, the bank will also use this brand premise to run a campaign promoting sustainable ISA products in the run-up to the new tax year.
Triodos Bank recognises that a rebranding can sometimes be misused by fraudsters. That is why the bank has been actively reaching out to customers to warn them about the upcoming changes and to stay alert for any curious requests. Like all banks, Triodos Bank will never ask for login details, passwords or PIN numbers.
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