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adidas recycles ocean plastic
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Adidas has celebrated its recently announced partnership with Parley for the Oceans by revealing a concept shoe made from recycled ocean plastic. in the unique surroundings of the United Nations headquarters.
As founding member, adidas supports Parley for the Oceans in its education and communication efforts, and its Ocean Plastic Program has been designed to end plastic pollution of the oceans.
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Parley for the Oceans brings creators, thinkers and leaders together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them.
Today, Parley Talks titled ‘Oceans. Climate. Life.’ were hosted by the United Nations in New York at the General Assembly Hall, as part of a high-level event on climate change.
Environmentalists, creatives, scientists and entrepreneurs gave a briefing on climate change and the dire state of the oceans while Parley collaborators presented their visions, initiatives, projects, inventions and solutions.
The UNxParley event included an intimate press gathering during which adidas and Parley showcased a unique prototype product.
‘At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change. Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans.
‘We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.’
Cyrill Gutsch, Parley for the Oceans founder
The upper of the concept shoe is made entirely from yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets.
Parley partner organisation Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which ended off the coast of West Africa.
‘We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.’
Eric Liedtke, adidas Group Executive Board member
The concept shoe illustrates the direction adidas and Parley for the Oceans are taking, ahead of consumer-ready ocean plastic products being revealed later this year.