Art to fight food waste
14 European artists have joined forces with Too Good To Go to raise awareness of food waste
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Published: 12 July 2021
This Article was Written by: Katie Hill - My Green Pod
Surplus food app Too Good To Go has joined forces with 14 up-and-coming artists from across Europe to create a range of limited-edition prints to inspire the food waste fight at home.
The prints cost £11 each, and all profits will be donated to the UN World Food Programme.
To embody the cause, all of the designs will be printed on Crush paper, made from 15% agro-industrial by-products instead of tree cellulose. This includes residues of citrus fruits, grapes, cherries, lavender, corn, olives, coffee, kiwi fruits, hazelnuts and almonds.
Interpreting food waste
In the UK, Too Good To Go has collaborated with trailblazing Liverpool-based illustrator Rosa Kusabbi for an exclusive print (pictured right) showcasing her own artistic interpretation of food waste.
Known for her bold designs, Rosa’s passion for using art to connect and inspire her audiences makes her a perfect partner for this project.
‘I was so shocked to find out how much food wastage impacts our climate and that’s why I really wanted to work on this project and make people aware. Art for me is a way of processing what’s going on in the world and hopefully this can help others do the same.’
Seasonal eating guides
Among the 14 prints available are works designed by other exciting artists from across Europe including Danish creative duo Supermercat, SEEYOUSIOE from Amsterdam and rising French illustrator Lorraine Sorlet.
The creative team at Too Good To Go has also produced its own range of prints, available to purchase for £9 each.
This range is intended to provide practical advice for the kitchen through modern artwork, including seasonal eating guides and recipe tips.
‘Reducing food waste is considered the number one solution to climate change and yet, a third of food goes to waste globally. And in Europe, the majority of this waste is happening right at home[…] we want to use the power of art to inspire everyone l to make that extra effort at home to reduce food waste.
‘The artists we’re working with are all incredibly talented and have used their creative skills to spread an amazing message: that together, by saving food every day, we can keep making a real difference to the future of our planet.’
Too Good To Go co-founder
With 70% of the UK’s food waste happening at home, these prints are a great addition to an interior space that wants to do good, as well as look good.
The intention is to provide a positive reminder to value our food and our planet.
Click here to view or buy the posters.