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Beauty from waste

Design a 100% recycled work of wearable art for Brighton Fashion Week
Glass Bottles Picture from MyGreenPod Sustainable News

During Brighton Fashion Week (15-18 October 2015), the coastal city of Brighton will be transformed into a fashion Mecca for International designers and artists, with a series of competitions, industry networking events, workshops, installations and catwalks shows.

As the UK’s biggest platform for new fashion design talent outside of the capital, over the last six years Brighton Fashion Week has showcased collections from over 600 new designers.

The aim is to encourage as many innovative sustainable fashion brands to showcase at the event as possible, and to showcase the very best of sustainable fashion.

Design competition

This year, ShowReel 2015 at Brighton Fashion Week is presenting an exciting, multidisciplinary and open call for designers, artists, creatives, makers, innovators and collaborators to take part in a competition that extracts beauty from waste.

Organisers are looking for original and innovative works of wearable art that have been created from recycled materials.

Use your imagination and think for yourself: the brief is open to interpretation, and applicants are urged to use their resourcefulness and personality to translate the message of ‘Beauty from Waste’ into their own unique and remarkable work of art.

Recycled materials

The only golden rules are that the design must be a whole outfit, and all the materials used must be 100% recycled, pre-loved or marked for disposal.

Click here to enter the competition via an online application form. The deadline for entries is 12 August 2015.

‘Creatively explore, develop and devise, experiment with processes, and do not be afraid to take lateral approaches. Push boundaries and explore countless individual possibilities to submit designs which stand out in remarkable ways. All successful designs will feature in our stunning choreographed live showcase that explores the place where fashion and art enmesh.’

Beauty from Waste design brief


Applicants can enter one to three designs, with entries charged at £25 (for one design), £40 (for two) or £50 (for three). If selected then only one of the proposed outfits will be showcased.

Selected finalists will showcase their design in a choreographed live showcase where fashion, art and performance collide. The event will take place at the stunning All Saints Church, in front of an audience of 500 industry and public attendees, on Saturday 17 October.

Each entry needs to include a description of which materials will be used, as well as an explanation or the meaning and vision behind the design.

Every design that is selected to participate in Showreel has the chance of winning one of several awards, with one winner receiving £1000.

Catwalk shows

The Sustain catwalk show (16 October) promotes sustainability by showcasing designers and practitioners who are willing to combine innovative fashion design with ethical thinking to produce unique and efficient collections.

Brighton is a city that overflows with morality and strong ethical values, making it an ideal location for Sustain. Expect collections designed to test the boundaries of sustainable fashion as we know it, expressing the personality of the city and its people.

Designers participating in the Zeitgeist catwalk show (17 October) must have ethical practices embedded in their production process. Zeitgeist 2015 will showcase 12 designers with fresh ideas and original concepts that represent the current flow of innovation in fashion.

If you’re interested in showcasing your collection at Brighton Fashion Week’s Sustain or Zeitgeist Catwalk shows, you can register your interest by filling in this online application form.

Click here to book tickets to Brighton Fashion Week’s Sustain and Zeitgeist catwalk shows.

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