Climate change lingo under fire

Public trust in science eroded by UN climate change language, study finds
Katie Hill - Editor-in-Chief, My Green Pod
Climate change labelled file

The United Nations’ climate change body may unintentionally be eroding public trust in science because of the way it communicates risk, according to new research from the University of Essex.

The study of more than 4,000 UK residents found language used by the Intergovernmental Panel on Climate Change (IPCC) could make the public think scientists are divided and that predictions are extreme or implausible.

Fuelling scepticism?

Created in 1988, the IPCC was established to provide policymakers with neutral regular scientific assessments on climate change, its implications and potential future risks.

But Professor Marie Juanchich from the Department of Psychology found that the IPCC’s guidelines for communicating uncertainty may fuel scepticism.

The IPCC uses the term ‘unlikely’ or ‘the likelihood is low’ events like large-magnitude sea-level rise with a less than 33% chance of happening, which frames outcomes negatively.

Professor Juanchich found this was associated with fringe events, and that people tend to use terms like this in everyday conversation when disagreeing or doubting the truth of what they heard.

As a result, hearing ‘unlikely’ led people to think climate scientists are divided, even when they are not.

This can make it easier for misinformation to spread; according to the study, this crosses political orientations and beliefs in climate change.

How to increase confidence

Across eight experiments, Professor Juanchich found that small wording changes, such as using ‘there is a small chance’, focus attention on why something might happen and increase confidence in predictions.

‘Although this is a simple change in wording, it can make a big difference as many low-probability events can still have severe impacts.

‘A 20% chance of extreme sea-level rises, or extreme precipitation events is not something communities can afford to ignore.

‘Yet calling these events ‘unlikely’ may make the public less aware of the risk and less willing to support actions that reduce or prepare for the threat of climate change.’

PROFESSOR JUANCHICH
Department of Psychology, University of Essex

Communicating science

The research was published in Nature Climate Change just as COP30 finished in Brazil.

Politicians, diplomats, scientists, campaigners and journalists met as global climate targets were scrutinised.

‘The IPCC is providing a tremendous service to society by synthesising worldwide research on climate change to better inform climate action.

‘It is important that insights covered in the reports are presented in a way that communicates their high scientific standards and climate scientists’ agreements on those estimates.

‘We need to come together to address climate change, despite political divisions and rising populism currently dampening CO2 reduction efforts. There is no planet B.’

PROFESSOR JUANCHICH
Department of Psychology, University of Essex

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