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As nations and individuals around the globe gear up to participate in the world’s largest grassroots environmental movement, WWF’s Earth Hour kickstarted the countdown to the 2015 event with the release of the official campaign video yesterday.
Set to the international hit song ‘Pompeii’ by British rock band Bastille, the two-minute video demonstrates how Earth Hour is empowering individuals and organisations around the world to take action on climate change.
The global lights-off event will take place on Saturday 28 March, at 20.30 local time.
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The Earth Hour 2015 video showcases memorable moments and achievements from past Earth Hour events, as well as powerful statements from world leaders and personalities such as UN Secretary-General Ban Ki-moon, US President Barack Obama and actors Emma Thompson, Li Bingbing and Marc Ruffalo on the issue of climate change.
The aim is to inspire people with the message to act and ‘use your power to change climate change’.
‘This is the ninth time the Earth Hour movement will roll across the world. Millions of people will come together to use their power to change climate change and we want to work with them to deliver real solutions for a sustainable future for our planet.’
Sudhanshu Sarronwala, Executive Director, Marketing and Communications WWF International
In the past eight years, Earth Hour has grown from a symbolic lights-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign. It mobilises hundreds of millions of people in more than 7,000 cities and 163 countries and territories.
The movement has harnessed the power of the crowd to achieve massive environmental impacts, including changes to legislation.
Earth Hour 2014 was the biggest to date – let’s make this one even bigger!
Earth Hour 2015 is about getting the crowd to use #YourPower to change climate change. Every action counts. Click here for the Earth Hour 2015 Starter Kit.
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