Arts & Fashion
Shifting consciousness
Jarvis Smith on the Times Square event to inspire gratitude for Mother Earth.
22 April 2025
This article first appeared in our Earth Day 2026 issue of My Green Pod Magazine. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
Main image: Jarvis Smith at the P.E.A. Awards 2025
Over the years, the Earth Day movement has done something extraordinary: it has helped billions of people all over the world wake up to the reality that we are not separate from nature but part of it.
Nature cannot be seen as a ‘nice to have’; it’s the foundation of everything from our food systems and health to our economy and, ultimately, our future.
Yet there comes a time when awareness is no longer enough; in 2026, the question is no longer ‘do we care?’, but ‘what are we actually doing about it?’
That’s why this year’s P.E.A. Awards, which will take place at London’s One Marylebone on 20 June as part of London Climate Action Week, feel different. This awards ceremony is taking place at a crucial moment of alignment.
This year we are bringing a day programme and evening awards ceremony together under one roof, to create a space where ideas, people and solutions don’t just sit quietly next to each other – they actively connect.
Throughout the day, we’ll explore the intersection of nature, capital, culture, energy, consciousness and communication. We’re honoured to welcome voices who are shaping this transition in real time.
Tony Juniper, chair of Natural England, will ground us in the reality – and opportunity – of the natural world, while Nick Ash, founder of Sustain Britain, will explore how communities can use Sustain Circles to come together and drive tangible change.
Mark Millar from Puredrive Energy will share how Duracell Energy home battery storage is putting power back into homeowners’ hands and Tenzin Seldon, from Pulse Fund, will open up one of the most important conversations of our time: how we move from GDP to what she calls Gross Domestic Regeneration (GDR).
Master Sha will bring a powerful perspective on consciousness, healing and the role of inner transformation in creating outer change, and Stuart Trevor will remind us that culture and fashion are not separate from sustainability, they are central to it.
Finally, Jamie Anley will ask one of the most urgent questions of all: how do we communicate in a way that will inspire people not just to care about the environment, but to act?
One of the key themes running through this year’s gathering is a simple but radical idea: what if we measured success not by what we extract but by what we regenerate?
For decades, GDP has been our dominant metric; we are now seeing the consequences of that thinking, as we continue to degrade the very systems that sustain us.
A new era, measuring Gross Domestic Regeneration, would focus not on growth at any cost but on how much soil we are restoring, how much biodiversity we are supporting and how much life we are protecting.
This philosophical and economic shift would put the ‘eco’ back in our economy. It carves a space for capital, policy and people to come together.
The thing that makes the P.E.A. Awards unique is that they have always been about people, not PR.
These are not awards for the best campaigns; they are for the people quietly (and sometimes loudly) doing the work. The innovators, farmers, community leaders, disruptors and dreamers who refuse to accept that the current system is the only system.
The evening awards will celebrate these individuals and organisations, but the daytime programme is all about activation. We don’t need more information – we need more implementation.
If there’s one thing I’ve learnt over the years, it’s that we cannot solve external problems with the same internal mindset that created them. That’s why it’s so important to bring individuals like Master Sha into this space.
Regeneration isn’t just about land, it’s about consciousness: how we think and relate, and how we understand our place in the world.
For me, this year’s P.E.A. Awards are deeply personal. They represent everything I believe in: that we are capable of change, that solutions already exist and that, when the right people come together, something powerful happens.
This is all about celebrating the people who are changing the world, and bringing them together to accelerate that change. To move from inspiration to action, and from action to regeneration.
Earth Day reminds us of what’s at stake, while the P.E.A. Awards are about what’s possible. Whether you’re a policymaker, a business leader, a farmer, a creator or simply someone who cares, this is your invitation to be part of the conversation, the solution and, ultimately, the regeneration. Because the future isn’t something to wait for – it’s something we must build, together.
Jarvis Smith on the Times Square event to inspire gratitude for Mother Earth.
Setting the stage for a night of hope, action & laughter at this year’s leading sustainability awards.
Cross-sector pioneers awarded at London ceremony bridging sustainability and consciousness.
