BY KATIE - MYGREENPOD, 05 Jan '18

Weleda sponsors The Model Zone at London Fashion Week Men’s, 06-08 January

Weleda has sponsored The Model Zone during London Fashion Week for over 10 years, but this January The Model Zone for London Fashion Week Men’s will be relocating to a bigger and brighter space in central London, which is where the women’s Model Zone will be held in February.

A holistic haven for models

After more than a decade of pampering the girls, this January it’s the boys’ turn to receive holistic massage treatments and wellbeing advice from the Weleda team during LFWM.

Weleda has created a little holistic haven for show-weary LFWM models in The Men’s Model Zone. This is a private London space where models can rest and recharge their batteries between castings, fittings and shows.

This relaxing retreat provides a nurturing oasis where models can unwind, kick their shoes off, eat healthily, drink plenty of fluids and make the most of skincare advice and relaxing massages from the Weleda massage therapists Nisha Jani, Amanda Bucher and Suzi Brown.

Weleda homeopaths Jo Permaul and Anya Micallef will also be offering advice on how to stay well this winter.

Skin Food Facials

Models have the chance to experience a revitalising Skin Food Facial – a 30-minute radiance restoring miracle worker with Weleda Skin Food.

The facial uses Skin Food as a moisture-boosting facemask, together with a selection of other Weleda skincare products to cleanse, soothe and revive a lacklustre complexion.

Models can also relax with an upper body massage to ease aches and pains and release any tension held in the neck, arms or back.

Models take home a ‘Fashion Week survival collection’ containing some prized Weleda Skin Food and other treats to keep them front-row fresh.

Men’s Model Zone goody bag
The Men’s Model Zone goody bag

Why top models choose Skin Food

Formulated in 1926, many top models rely on Skin Food to restore a healthy glow. Well known fans of Weleda skincare include British models David Gandy and Andrew Cooper, actors Max Irons and Adam Garcia, television sports presenter Ore Oduba and Olympic equestrian champion William Fox-Pitt.

As well as Skin Food, The Men’s Model Zone goody bag includes a pack of the replenishing Weleda Moisture Cream for Men, the classically scented natural Roll-On Deodorant for Men, an aromatic Arnica Muscle Soak and handy travel sizes of zesty Citrus Body Lotion, Citrus Body Wash, gentle Oat Shampoo and Aknedoron Cleansing Lotion for problem skin.