Janey loves spring 2025

Natural beauty expert Janey Lee Grace celebrates women leading the clean beauty revolution
Janey Lee Grace

This article first appeared in our International Women’s Day issue of My Green Pod Magazine, published 04 March. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

On International Women’s Day (08 March), we’re reminded of the profound impact women have made in shaping industries, particularly in the clean beauty and wellness space.

In sectors ranging from organic skincare to holistic therapies and coaching, UK trailblazers are redefining what it means to nurture beauty and wellness sustainably.

Women in wellness

One of the brightest stars in clean beauty is Louise Allen, founder of Rhythm of Beauty. This modern-day alchemist blends ancient wisdom with contemporary wellness; Louise crafts botanical skincare and wellness rituals that harmonise with the natural rhythms of the body and the seasons.

The wellness industry is enriched by women like Katrina Evans, the founder of Divine Health and Wellness. Katrina is a holistic therapist based in Middlesex, who empowers her clients through tailored wellness solutions. Her practice blends holistic therapies with an emphasis on mental and physical harmony.

Another trailblazer is Jo Permaul of Wellness Professionals at Work, who is inspiring therapists to take their work to new heights through coaching.

Jo’s focus is on guiding wellness practitioners to incorporate coaching into their skillsets. Her leadership demonstrates the ripple effect of empowering women in one sphere to elevate others, making her a beacon of inspiration for those in the wellness industry.

A cult classic

At the heart of the clean beauty movement are products that align with the values of transparency, sustainability and efficacy, produced by companies that operate consciously.

Jayn Sterland, the managing director of Weleda UK, is a prominent figure in the natural beauty industry, recognised for her leadership and advocacy for sustainable practices.

Her influence is highlighted by her consistent top rankings in the ‘Who’s Who in Natural Beauty’ list, where she has secured the number-one spot multiple times.

Weleda’s product range reflects a commitment to holistic wellness and natural ingredients. Founded on anthroposophic principles, the company offers a variety of skincare and wellness products designed to support the body’s natural rhythms.

Its many formulations feature plant-rich essentials aimed at providing hydration and promoting skin health.

I love the Skin Food line, renowned for its nourishing properties and plant-rich essentials aimed at providing hydration and promoting skin health.

Skin Food has been around since 1926; today it’s a cult favourite for makeup artists, models and celebrities.

Holistic skincare

Rhythm of Beauty has gorgeous skincare crafted to harmonise the mind, body and spirit, embodying the synergy between nature and wellbeing.

Each product is infused with potent botanical extracts, handpicked for their therapeutic properties and seasonal alignment.

The range – from luxurious face serums to restorative elixirs – is rooted in holistic principles.

Founded by Rebecca Martin in the heart of Wales, Conscious Skincare is dedicated to creating award-winning, ethically crafted products that are kind to the planet and your skin.

Each formulation is thoughtfully made using organic, sustainably sourced ingredients, free from harmful chemicals and unnecessary additives.

Conscious Skincare has a strong commitment to eco-friendly practices, including recyclable packaging and cruelty-free testing.

Louise Allen and Katrina Evans
Louise Allen and Katrina Evans
Jo Permaul and Tabitha James Kraan
Jo Permaul and Tabitha James Kraan
Jayn Sterland and Weleda Skin Food
Jayn Sterland and Weleda Skin Food

Another leading light is Tabitha James Kraan, known for her outstanding organic haircare products.

Developed with a focus on organic and sustainable ingredients, these products aim to nurture hair naturally while reducing exposure to synthetic chemicals.

Each formula is crafted to support the scalp’s natural balance, enhance hair’s vitality and protect its structure, promoting long-term health.

Empowered choices

International Women’s Day presents an opportunity to recognise the women leading with purpose and reshaping industries for the better.

As we celebrate these leaders, we’re reminded of the importance of supporting brands and individuals who prioritise ethical and sustainable practices.

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