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Livia Firth’s M&S collection

New partnership highlights retailer's eco credentials
Livia Firth Picture from MyGreenPod Sustainable News

M&S has announced a new partnership with sustainable brand expert and campaigner Livia Firth and her consultancy Eco-Age.

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Against fast fashion

Working closely with the M&S buying and design teams, Livia has put together a capsule wardrobe to meet the working woman’s needs, all taken from the retailer’s existing Autumn clothing collections.

‘I am so excited to finally be partnering with a high street retailer and it was very clear to us why it had to be M&S. I have very much admired the astonishing work that M&S has done over the years – seriously, transparently and with huge commitment throughout the whole company – in both environmental and social justice.

‘On top of this, the M&S eye to quality in its garments and production cycles means this is not fast fashion. I have been an M&S customer for many years and I look forward to now telling the wonderful stories behind their clothes.’

Livia Firth

The Edit

Each item represents one or more examples of M&S working with integrity, from being made in a specifically accredited factory to being made of sustainably sourced fabrics.

The Edit, handpicked by Livia and fully assessed by Eco-Age, features a range of wardrobe essentials, including two looks for the office, one for the evening and a weekend outfit.

By selecting from its main collections the retailer aims to highlight how integrity is woven into the fabric of the business.

‘Livia and her team have the most incredible knowledge of the challenges of making fashion sustainable and it has been a mutually beneficial experience working with her to select this edit of her favourite pieces from our autumn ranges.

‘This is a great partnership to bring to life the lengths we go to on all our products and the importance of integrity at the heart of our business.’

Patrick Bousquet-Chavanne, executive director of marketing at M&S

The essentials

The work wear looks team navy pinstripe culottes with a roll neck cream sweater and dark burgundy flats to create an easy but smart work outfit, while the Autograph navy and white print dress could easily go from day to night.

Skinny jeans paired with cosy wool rich Per Una jacket and lambswool sweater make the perfect outfit for casual autumn weekends.

For a glamorous party or cocktail outfit, the Per Una Speziale figure-hugging red dress with zip feature provides the perfect solution.

Also included are key wardrobe essentials from coats to jeans to simple jersey pieces and an easy-to-wear day dress.

Products made with integrity

M&S has been long recognised for its work in developing an eco and ethical business model, and this partnership underlines the retailer’s commitment to products made with integrity.

The Edit is on sale from today (08 October 2015) in 13 stores and available online at

Click here to find out more about M&S INTEGRITY & Plan A.

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