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Morrisons has started filling its grocery aisle dispensers with brown paper bags in its latest move in the war on plastic.
The supermarket said the goal of reintroducing brown paper bags was to cut plastic bag use by 150m per year.
The bags, which come in one size, are made from 100% recyclable paper. They can be used for all the supermarket’s loose fruit, salad and vegetables, and have a see-through paper strip to allow staff and customers to identify their contents.
From May, Morrisons customers have been able to use their own Tupperware for meat and fish bought from the Morrisons’ Market Street Butcher and Fishmonger counters.
To encourage more people to use their own containers for meat and fish, Morrisons is now rewarding customers with 100 loyalty card points (equivalent to 10p) every time they are used. The supermarket is also selling containers at a reduced price at both counters.
Drew Kirk, fruit and veg director at Morrisons, said the decision was driven by customer demand.
‘We’ve listened to customers concerns about using plastic bags for fruit and vegetables and that is why we are bringing back paper bags’, he said.
‘There’s more work to do’, he added, bit ‘this step will mean we prevent 150m bags from being used in our stores every year.’
The brown paper bags will be rolled out across all Morrisons stores by the end of the summer.
Click here to add your name to the call for supermarkets to introduce a plastic-free aisle.
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