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My Election Map, a new digital tool to coordinate strategic left campaigning, surpassed 116,000 users over the course of the May elections, directing activists to their nearest campaign events to support progressive candidates.
Launched by Green New Deal Rising, My Election Map featured campaign events for cross-party candidates who pledged their support for issues including wealth taxes on the super-rich, bold climate action and liberation for Palestine.
My Election Map helped elect, at the time of writing, over 126 councillors, Members of the Scottish Parliament and Welsh Senedd members to maximise progressive victories at the May elections
The tool endorsed over 300 candidates and listed over 1,700 events by polling day. It helped propel progressive candidates from Plaid, the Greens and the Scottish Greens and the SNP to victory in key constituencies.
Maleiki Haybe, 26, a youth worker and the son of Somali refugees, won for the Green Party in Sheffield; Emma Roddick, 28, won for the SNP in the Highlands and Islands; Dylan Law, 20, will now be Deputy Mayor in Hackney for the Greens; Zaynub Akbar, 28, fought off Reform to win in Caerdydd Ffynnon Taf for Plaid Cymru and Holly Bruce, 33, won Nicola Sturgeon’s old constituency for the Scottish Greens.
‘Despite Reform’s gains, huge numbers of people have voted for political parties that promise an escape from fossil fuel crises and greater protection for the nature we love. The winning parties in Wales and Scotland both have plans to reach net zero earlier than the Westminster government. The Greens have seen their first two mayors in London and gains from Hastings to Glasgow and Bangor to Norwich. This adds up to a resounding mandate for ambitious action to secure cheap, homegrown renewable energy and to protect our environment.
‘The lesson Labour should take from this drubbing is that green policies offer a path out of political irrelevance. Our own polling shows former Labour voters strongly support investing in renewables, taxing the war profits of oil and gas giants and protecting our wildlife and oceans. There are many reasons why people voted Reform, but I’m prepared to bet that few of them involved a desire to rip up the rules that protect nature or to keep our bills at the mercy of Trump’s foreign wars.’AMI MCCARTHY
Head of Politics at Greenpeace UK
The tool was shared by musicians like Self Esteem and Paloma Faith, and the group said it worked with influencers and comedians including Cody Dahler and Jen Bristow in a new media strategy that resulted in over 7.4 million views for My Election Map content.
‘It’s clear that Labour’s coalition is fracturing in multiple directions because many thousands of voters no longer feel represented by their offer. From rural seats like Caerphilly to inner-city populations like Manchester, frustration is high and both Reform voters and Green and Plaid voters are expressing different versions of that same anger. Declining living standards, insecurity, and a sense that politics is incapable of improving people’s lives is driving both groups.
‘But whilst the media fixate on Reform, we can see from the hundreds of young people who were organising in their communities that there are other clear trends emerging. Reform’s biggest wins are often in places that have historically elected MPs from the right of the Conservative Party, rather than in traditional Labour heartlands and their vote share actually appears to be dipping down, with Labour falling further than ever whilst the Greens’ vote share is rising.
‘This Government needs to start delivering for people with bold interventions quickly and remember that they will not solve their problems by trying to mimic Reform. That’s because a majority of people in this country want ambitious action on the cost of living, climate and nature, alongside measures like taxing oil and gas profits and greater public investment.’
HANNAH MARTIN
Co-director of Green New Deal Rising

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