Today is the beginning of the first-ever Natural Cosmetics Week (23-29 November 2024), a global initiative to raise awareness about the benefits of natural cosmetics – for both people and planet – and encourage a deeper commitment to sustainability within the beauty industry.
This year’s theme – ‘Embrace Nature, Empower Your Skin’ – underscores the significance of natural and organic ingredients in beauty products and the role of sustainability in the beauty industry. The goal is to inspire a shift towards more sustainable beauty practices.
Natural cosmetics are more than just a trend – they represent a significant shift towards healthier, more sustainable living.
Choosing natural products means we’re not only looking after our own wellbeing but also supporting environmentally responsible practices.
Unfortunately, there is currently no legal regulation on what can be called ‘natural’ or ‘organic’ in cosmetics, which means you can’t always trust the label or the marketing claims.
Some non-natural ingredients have been shown to cause skin irritations and even endocrine disruption, while others – such as synthetic polymers (or ‘liquid plastics’) – cause environmental damage when they are washed down the drain and into our waterways and soil.
We don’t think it’s realistic to expect shoppers to scrutinise every ingredient on a product prior to purchase; there often isn’t enough time and, unless you’re a chemist, it’s hard to know what to look out for.
Natural Cosmetics Week is the brainchild of NATRUE, as an expansion of the non-profit organisation’s International Day of Natural Cosmetics.
NATRUE is an internationally recognised certification that guarantees the authenticity of natural and organic cosmetics.
When you see the NATRUE logo (above) on a product, it assures you that the product meets stringent standards for naturalness and sustainability. NATRUE ensures transparency, with no misleading claims, so you know you’re choosing products that are good for both your skin and the planet.
NATRUE certified natural cosmetics are better for the planet; they guarantee:
Since 2008, the NATRUE label has expanded across Europe and worldwide, consolidating its position in the natural beauty sector as the international benchmark for authentic natural and organic cosmetic products and raw materials.
More than 9,700 products and raw materials carry the NATRUE label worldwide. Products carrying the NATRUE label are free from GMOs, silicones, parabens, microplastics, synthetic fragrances, and mineral oils.
Loopholes and double standards: why mainstream cosmetics are still full of plastic, despite the ban on microbeads.
Your shampoo is still full of plastic – here’s what you can do about it.
This Q&A with NATRUE’s Dr Mark Smith reveals what you need to know about the silicones in personal care products.
NATRUE publishes insights of new study exploring how consumers perceive ‘naturalness’ in cosmetics.
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