Avallen Spirits joins 1% for the Planet
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Published: 20 January 2021
This Article was Written by: Katie Hill - My Green Pod
Leading planet-positive drinks company and My Green Pod Hero Avallen Spirits is now a member of 1% for the Planet, the charitable platform created by Patagonia founder Yvon Chouinard..
Avallen joins Cooper King Distillery, also a My Green Pod Hero, and 3,000 other forward-thinking companies that donate 1% of their turnover to environmental non-profits.
Bees and other pollinators play a key part in our £100bn food industry in the UK alone, They are vital to our food chain and the thriving natural systems on which our lives depend.
In the last century we’ve seen their numbers decline catastrophically around the world, largely due to the increased use of modern pesticides.
By joining 1% for the Planet, Avallen is making a long-term commitment to our wild bee populations, protecting this critical link in the entire animal kingdom’s food chain.
Bees must not only survive, but thrive, and the Avallen team is devoted to ensuring they do.
‘We’re extremely excited to join thousands of pioneering companies and become a member of 1% for the Planet, continuing our commitment to support amazing organisations working hard to protect our most important of pollinators: the bees. Joining 1% for the Planet is another step on our journey to be the world’s most planet-positive spirit.’
Co-founder of Avallen Spirits
Avallen makes its delicious calvados from nothing more than apples, water and time. It’s completely natural, with no additives or added sugar.
Avallen’s liquid, which is aged in French oak barrels for two years, is fresh, fruity and proudly apple-forward in its flavour profile.
Biodiversity inspired the founders to build a programme that helps bee populations around the world.
With its #BeePositive message, Avallen supports organisations dedicated to restoring and protecting the most important of insects, as well as a commitment to plant 10,000 wild flowers over the next three years to aid of our sharply declining bee population.