Po-Zu at the Museum of Brands

Po-Zu to launch a new exhibit of its Star Wars shoes at London’s Museum of Brands

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The Museum of Brands, in Notting Hill, London, will present the cutting-edge launch of the Star Wars™| Po-Zu footwear collection with a new exhibit.

Open from Friday 01 September (in celebration of Force Friday) until Sunday 12 November, this exhibit showcases sustainable shoes inspired by Star Wars characters including Rey, Finn, Poe Dameron, BB-8, Chewbacca and the First Order stormtroopers.

The resistance to fast fashion

As with all Po-Zu footwear, the shoes in the Star War collection are handmade by craftsmen in Portugal using high-quality sustainable materials and first-class production processes.

Karin Kihlberg, the Museum of Brands’ manager said the museum was ‘thrilled’ to be showcasing a contemporary brand that leads on creating sustainable products in a highly commercial environment.

‘We built the range to be collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues.

‘The craftsmanship and quality have been widely praised – our history of working in partnership with our suppliers has helped us to bring sustainability into this collaboration.’

SVEN SEGAL
Founder and creative director of Po-Zu

The resistance – an interview with Sven Segal and Safia Minney, managing director of Po-Zu, featured in the summer issue of MyGreenPod.com Magazine, distributed with the Guardian on 14 July 2017. Click here to read the full digital issue online.