Food & Drink
The impact of Veganuary
Research shows Veganuary has helped millions of people to change their diet.
30 January 2023
Main image: TV chef Kwoklyn Wan, photo credit Sam Folan
Veganuary – the global campaign to try vegan for January and beyond – is attracting support from more celebrity foodies than ever before.
Hollywood star Woody Harrelson and his wife Laura have donated their favourite plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive free of charge when they register on Veganuary’s website.
Bethany Antonia, star of House of the Dragon, has donated her recipe for Sa-Ti-Deh Jamaican Black Bean & Jackfruit Stew; Girls Aloud’s Nicola Roberts has donated her plant-based Pomodoro Tagliolini with Burratta; Victoria Ekanoye, star of Coronation Street and Death in Paradise, has donated her take on Green Thai Curry and chef Hugh Fearnley-Whittingstall has donated Caponata with Chickpeas and Apricots from his latest cookbook.
More support for those trying plant-based this January is offered by some of Britain’s top chefs and social media influencers.
TV chefs Ainsley Harriott and Kwoklyn Wan; Michelin-starred chef Alexis Gauthier; cookbook author and social media sensation Giuseppe Federici and Great British Bake Off’s first vegan contestant and cookbook author Freya Cox have all shared exclusive tips for vegan swaps to help turn any recipe into a plant-based masterpiece.
Giuseppe Federici is a Veganuary 2025 campaign ambassador. His viral cooking videos, often with his Italian Nonna, have introduced a huge new audience to plant-based meals.
‘Veganuary is the perfect time to step into the kitchen and discover just how exciting plant-based eating can be. Give it a try this January – you might just love it!’
GIUSEPPE FEDERICI
Veganuary 2025 campaign ambassador
Veganuary is free to join, and people can take part at veganuary.com to receive the Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014, millions of people – coming from almost every country in the world – have taken part.
From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. It has truly become a global phenomenon.
Click here to take part.
Research shows Veganuary has helped millions of people to change their diet.
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