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BY KATIE - MYGREENPOD, 16 Feb '19
Apples, coconuts and pineapple – Po-Zu goes 100% vegan for its Mainline AW19 collection
Award-winning ethical shoe brand Po-Zu has announced its first 100% Vegan AW19 Mainline collection, featuring shoes crafted using ‘Apple Skin’, coconut husks, cork, rubberised cotton and pineapple leaves.
A fruity twist
The new collection features a twist on urban utility, with smooth lines, striking details and modern adaptions to classics.
The range consists of everyday sneakers, cork runners, stylish flats and modern updates to traditional boots. There’s even an urban waterproof walking boot made with rubberised Fair Trade cotton.
Known for using niche sustainable fibres in fresh modern designs, Po-Zu is helping to revolutionise the $350bn footwear industry. It reimagines traditional design with a completely fresh approach.
Reflecting the bounce of a coconut landing on the ground, the soles of Po-Zu have coconut husks or natural bouncy foam rubber Foot Mattress™ to protect you as you walk.
Click here to find out why the Po-Zu Star Wars Resistance sneaker is a MyGreenPod.com Hero
Giving food waste the boot
Po-Zu appeared in Stacey Dooley’s The Truth About Fast Fashion documentary last year, and has been featured on the BBC, ITV and international news stations for its unique fibre innovation and fit-for-purpose found-in-nature philosophy.
The new bio-based Apple Skin ‘vegan leather’ is derived from the apple juice industry and grown organically in the Italian Alps. As well as being highly breathable and durable, it also diverts food waste.
‘As a lifelong vegetarian, I am passionate about delivering footwear that is sustainable, cruelty free yet doesn’t come at the cost of our planet. We are very excited to be integrating more and more vegan offerings at Po-Zu. To have a 100% fully vegan Mainline collection for AW19 is landmark for us’, says Po-Zu founder Sven Segal.