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Stop & Swap

Help save the planet – and get free clothes!
Stop & Swap

North London fashionistas are getting the sustainable red-carpet treatment with exclusive access to Stop & Swap, a unique series of online clothes swap events and Instagram Live talks brought to you by North London Waste Authority (NLWA).

NLWA is working with eco fashion lovers Love Not Landfill and sustainable clothes sharing and swapping app Nuw to bring north Londoners this fantastic opportunity.

‘We are committed to helping people find ways to live more sustainably and even though the pandemic is creating great challenges, we cannot afford to lose momentum on tackling the climate emergency. This is why we’ve developed Stop & Swap with the Love Not Landfill campaign, a unique, online opportunity for north Londoners to refresh their wardrobes for free, whilst helping the planet – and staying safe.’

Chair of NLWA

Instagram Live chats

From 11 November 2020, every Wednesday 18.00-18.30, join Stop & Swap for Instagram Live chats and Q&As with fashion and eco-living influencers, journalists and activists.

Hosts include fashion journalist Lauren Bravo, author of ‘How to Break Up With Fast Fashion’, Kiss Fm presenter Harriet Rose, mental health youth worker Annie Wade Smith, environmentalist Zaqiya Cajee, mental health advocate and founder of Mind Mapper UK Meg Zeenat Wamithi and Yosola, creative re-stylist and vlogger from The Yoso Exclusive.

The series launches with TV presenter and sustainable style queen Sabrina Grant in conversation with  activist and style icon Ben Pechey on 11 November.

Influencers donate swaps

At 18.30-20.30, north Londoners are invited exclusively to join the NLWA x Love Not Landfill clothes swap on Nuw, swapping good quality items they have fallen out of love with for gorgeous garments donated by fellow north Londoners.

To spice things up a little, influencers and fashion journalists will also be donating pieces to each of the nine swaps – so keep an eye on @connectNLWA for additional fashion gems dropping into the mix.

‘If, like me, you’re prone to those ‘wardrobe full of clothes, but not a stitch to wear’ moments, clothes swaps are the future. The truth of the matter is: most of us have wardrobes stuffed full of perfectly nice clothes, but we’ve just grown bored of them. Swapping is sustainable, accessible, free – and fun!’

Freelance journalist

Swaps get popular

UK wardrobes contain £30 billion worth of unworn clothes, and research has revealed that extending the life of clothes by nine months reduces their environmental impact by 25%.

As a result, clothes swaps have been gaining in popularity among young fashion lovers – in fact, 75% of 16-24s recently polled by Mintel said they have swapped or would swap clothes.

Of course, the pandemic has halted in-person events, which is why NLWA and Love Not Landfill have created the online Stop & Swap.

Stop & Swap schedule

The innovative events, which run into February 2021, are aimed at encouraging safe, contact-free clothes swapping, to keep fashion out of landfill and introduce fashion lovers in north London to the joy of the clothes swap.

Click here to register for Stop & Swap.

The events will take place Wednesdays at 18.00, IG Lives. Swaps will start on the Nuw App at 18:30.

11 November: Sabrina Grant talks genderless clothing with Ben Pechey
18 November: Meg Zeenat Wamithi  and Annie Wade Smith discuss clothes & mental health
25 November: Lauren Bravo and Rosette Damilola Ale Rosette discuss sustainable fashion hacks
02 December: Harriet Rose and The Yoso Exclusive DIY tutorial/chat
09 December: Meg Zeenat Wamithi and Aisling Byrne discuss swapping and the Nuw app
20 January: Lauren Bravo and TBA
27 January: Zaqiya Cajee talks about the Swop It Up Campaign and Zaqiya’s story
03 February 2021: Meg Zeenat Wamithi and TBA
10 February: TBA

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