BY KATIE - MYGREENPOD, 16 Nov '18

Tabitha James Kraan believes great hair is founded on three core principles

This article first appeared in our autumn ’18 issue of MyGreenPod Magazine, The Consumer Revolution, distributed with the Guardian on 16 Nov 2018. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox

Tabitha James Kraan is a force of Nature – and an extremely talented hair artist. A pioneer of organic hair care, she has set new standards for salons and new expectations for customers. Follow her three core principles to great hair and you’ll be bouncing down the street leaving a rose-scented trail of divine loveliness behind you.

1. Oil Balancing

Applying hair oil will strengthen your hair and build up long-term protection. Keeping the correct moisture balance in place lets each strand move freely, meaning fabulously buoyant hair that’s full of life and lustre.

Tabitha James Kraan’s Scented Hair Oil absorbs into the hair and seals the hair shaft, providing strength and protection without weighing the hair down. The unique organic hair oil blend also acts like a varnish, deepening, enriching and enhancing natural or coloured tones. It will balance scalp conditions, calming irritation and any sebaceous gland overproduction, which can occur as the body tries to regain the right natural balance.

2. Correct Cleansing

According to Tabitha, healthy hair is the foundation of great hair – and correct cleansing is a necessary step if you want to achieve that foundation. The TJK organic Hair Cleansers gently clean the hair using soapbark; unlike traditional detergent-based shampoos, they cleanse without stripping away natural oils. By cleansing this way the scalp’s natural equilibrium is maintained and excess oil production is calmed. The award-winning Clean Shampoo lathers without chemical detergents and is extremely effective for all hair types.

3. Moisture Layering

Decades of working with hair have taught Tabitha that it always performs best when it’s moisturised correctly, purely and naturally. Most problems are caused by moisture or oil being stripped from the hair, so Tabitha has designed products that let you replace that moisture easily and effectively, building layers to achieve healthy hair that stays that way.

The Scented Hair Oil, Hair Cleansers, Clean Shampoo and Conditioner, 4-in-1 Conditioners and Hair Perfume all add additional layers of moisture to the hair. The Clean Conditioner delivers a long-lasting moisture hit; it can be used as a super-deep, rinse-off conditioning mask.

The organic cleansers deliver a fine layer of the TJK signature hair oil with every wash to nourish and protect each strand and balance scalp conditions. Oat milk is added for extra moisture and to soften the hair, helping to heal any scalp conditions. Aloe vera has been added for its moisturising and calming properties, plus anti-inflammatory and antifungal benefits. Its gel-like composition can penetrate the entire hair shaft as it has a similar composition to keratin, the hair’s naturally occurring protein. It delivers moisture exactly where you need it.

Click here to find out why Tabitha James Kraan Scented Organic Hair Oil is a MyGreenPod.com Hero

TJK Clean Shampoo, Conditioner and 4 in 1 Conditioner