In a new campaign, the Word Forest Organisation is tackling fast fashion with a new range of T-shirts to support tree planting.
The charity is asking people to invest in its ethical and sustainable range of merchandise to provide funds to plant trees in Kenya to help mend our planet.
Research released by Fashion Retail Academy in March 2020 reveals that there has been a large shift in shopping habits in the UK, with millions more choosing quality over quantity.
Findings show that 51.4% of British people are choosing long-lasting clothes over cheaper fashionable items, up 33.8% on a year ago.
Due to the devastating effects of fast fashion on the environment the Word Forest Organisation is offering a slow fashion alternative with its new fundraising campaign #TreeMendUs.
‘We would like to see people invest in these pieces for the long term which will enable us to invest in the health and wellbeing of our planet and its people.
‘Our organic cotton tee shirts are amazing; cherish them, wear them and mend them until the end of their lives. Then, send them back to our suppliers at Teemill (based on the Isle of Wight) and they’ll turn them into another T-shirt, called a remill!’
Word Forest Organisation CEO
The Dorset-based charity is working with tree planters in rural Kenya who are living on the front line of climate change.
They are some of the people most impacted by rising temperatures and extreme weather events.
The trees are a vital lifeline, providing food, medicine and other resources which help the community lift itself out of poverty, too.
‘The charity has risen to the challenges of 2020, and thanks to our talented volunteers working remotely all over the country, we now have a wonderful set of ethical products…
‘For every product sold we will plant a tree. We need your support. Our planet needs your support, help us spread the word!’
Word Forest Organisation chair of trustees
Click here to browse and shop the range of Word Forest T-shirts for men and women.