Tusk Turtle Trail hits London

Main image: (L to R) Ceri Levy, Deborah Meaden, Sally Wood, John Cleese, Ronnie Wood, Jen Cleese, Dave White and Rankin pose at the launch of the Tusk Turtle Trail on 16 July, 2025 in London. Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch

African wildlife conservation charity Tusk has officially launched the Tusk Turtle Trail in Central London’s Piccadilly Circus.

The Tusk Turtle Trail is an inspiring and vibrant public street art installation; a collaboration between Tusk and globally renowned artists and celebrities that champions the endangered marine species and helps fund their protection.

Sculptures unveiled

Tusk Ambassadors – including Rolling Stones guitarist Ronnie Wood, Dragons’ Den entrepreneur Deborah Meaden and actor and comedian John Cleese and his wife Jen – gathered at London’s Piccadilly Circus yesterday (16 July) to unveil the sculptures.

They were joined by artists including Rankin and Hannah Shergold, all of whom have designed their own sculptures for the trail.

The 16 life-sized turtle sculptures will be discoverable in iconic locations around Central London until the end of August.

Locating London’s turtles

The Tusk Turtle Trail sculptures invite passersby to pause, reflect and engage with urgent marine conservation issues. 

The installations are positioned in some of London’s most recognisable locations.

The sculptures’ distinctive backdrops have been supported by Art of London, Shaftesbury Capital and The View from The Shard.

Locations include Covent Garden, Carnaby Street, Leicester Square, St James’s Market and Piccadilly Circus in the West End’s world-class art district, and the top of The Shard.