BY KATIE - MYGREENPOD, 28 September '16

Weleda MD tops this year’s ‘Who’s Who in Natural Beauty’ hotlist

Jayn Sterland, managing director of Weleda UK, has landed the top spot in this year’s ‘Who’s Who in Natural Beauty’, published yesterday (27 September) in the autumn 2016 issue of Natural Beauty News.

Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.

Click here to find out why Weleda Skin Food is a MyGreenPod Hero. More on Katie Hill’s visit to Weleda’s biodynamic garden can be found here.

Authentically natural

Whilst this is the first time she’s been voted number one, Jayn has regularly appeared in the ‘Who’s Who’ Top 25 since its launch in 2007, last year enjoying the No.7 position.

Jayn joined Weleda eight years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK earlier this year, she has transformed Weleda into a truly customer-focused business and regularly gives talks to the industry and to consumers about the value of authentically natural and organic cosmetics.

‘I am so thrilled to be voted number one in the natural beauty industry’s Top 25 – what an incredible honour! I am delighted for all my team; it is gratifying to know our voice for authentically natural products is being heard in a world where organic beauty is so often veiled in green-washing and dubious claims.

‘In the year Weleda Skin Food celebrates its 90th birthday, it is encouraging that old is the new new!  A true testament to lasting sustainability in a very transient beauty industry.’

JAYN STERLAND
Managing director, Weleda

Who’s Who: the top 25

The latest Who’s Who in natural beauty top personalities (as voted for by the industry) includes:

  1. Jayn Sterland – Weleda
  2. Sonia White – Lovelula
  3. Luke & Kirstie Sherrif – Pinks Boutique
  4. Kim & Alexander Barani – Kinetic Enterprises
  5. Graeme Hume – Pravera
  6. Ben Wigley – Big Green Smile
  7. Tabitha James Kraan – Tabitha James Kraan
  8. Sarah Brown – Pai Skincare
  9. Francesca Morgante – NATRUE
  10. Dr Cristina Llamas-Rey – Naturisimo
  11. Fiona Konarides – Beauty Shortlist
  12. Janey Lee Grace – broadcaster & journalist
  13. Catkin Wemyss-Bodmer – BRYT Skincare
  14. Noelle O’Connor – TanOrganic
  15. Imelda Burke – Content Beauty
  16. Kate Humble – Humble Beauty / broadcaster
  17. Amber Felce – AmbersBeautyTalk.com
  18. Jo Chidley – Beauty Kitchen
  19. Dr Mariano Spiezia – Inlight Organic Skincare
  20. Michell Thew – Cruelty Free International
  21. Lauren Bartley – Soil Association
  22. Rebecca Goodyear – Biteablebeauty.com
  23. Sarah Stacey – author and editor
  24. Lorraine Dallmeier – Formula Botanica
  25. Sascha Layne – Freshious Life & Beauty

Click here for more from Natural Beauty News.