Weleda’s Jayn Sterland at No.1

Jayn Sterland, managing director of Weleda UK, has landed the top spot in this year’s ‘Who’s Who in Natural Beauty’, published yesterday (27 September) in the autumn 2016 issue of Natural Beauty News.

Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.

Click here to find out why Weleda Skin Food is a MyGreenPod Hero. More on Katie Hill’s visit to Weleda’s biodynamic garden can be found here.

Authentically natural

Whilst this is the first time she’s been voted number one, Jayn has regularly appeared in the ‘Who’s Who’ Top 25 since its launch in 2007, last year enjoying the No.7 position.

Jayn joined Weleda eight years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK earlier this year, she has transformed Weleda into a truly customer-focused business and regularly gives talks to the industry and to consumers about the value of authentically natural and organic cosmetics.

‘I am so thrilled to be voted number one in the natural beauty industry’s Top 25 – what an incredible honour! I am delighted for all my team; it is gratifying to know our voice for authentically natural products is being heard in a world where organic beauty is so often veiled in green-washing and dubious claims.

‘In the year Weleda Skin Food celebrates its 90th birthday, it is encouraging that old is the new new! A true testament to lasting sustainability in a very transient beauty industry.’

JAYN STERLAND
Managing director, Weleda