BY KATIE - MYGREENPOD, 29 Sep '17

Weleda MD once again voted No.1 in ‘Who’s Who’ natural beauty hotlist

Jayn Sterland, managing director of Weleda UK, has retained the top spot in this year’s ‘Who’s Who in Natural Beauty’, published in the autumn issue of Natural Beauty News.

Voted for by the natural and organic beauty industry, the Top 25 provides an overview of the leading industry ‘movers and shakers’ who are driving the newest trends and best products on the market.

An authentic voice

Jayn has regularly appeared in the Top 25 since its launch in 2007, topping the charts in 2016 and now retaining her crown for the coming year!

Jayn joined Weleda nine years ago and set about transforming Weleda into a truly customer-focused business. Jayn speaks regularly at national and global events about ‘honest beauty’ and the need for the beauty industry to clean up its act when it comes to greenwashing and the use of harmful chemicals within products.


‘To be voted number one in the natural beauty industry’s Top 25 two years running is an honour and a privilege, and testament to the inspirational brand I work with and the team I lead. Thank you to the industry for this accolade – we will continue our work as the authentic voice of natural and organic beauty where the consumer and the planet come before profit and short-term gain.’

JAYN STERLAND
MD of Weleda UK

The top 25 in natural beauty

The top personalities making up the new ‘Who’s Who in Natural Beauty’ are:

  1. Jayn Sterland – Weleda
  2. Sarah Brown – Pai Skincare
  3. Kim & Alexander Barani – Kinetic Enterprises
  4. Lucy Pottinger – Holland & Barrett
  5. Lorraine Dallmeier – Botanical Beauty
  6. Lauren Bartley – The Soil Association
  7. Kirstie & Luke Sherriff – Pinks Boutique
  8. Sonia White – Love Lula
  9. Jo-Anne Chidley – Beauty Kitchen
  10. Helen Yeardsley – Pegasus PR
  11. Fiona Klonarides – Beauty Shortlist
  12. Janey Lee Grace – broadcaster & journalist
  13. Dr Mark Smith – NATRUE
  14. Amanda Barlow – Made for Life Organics
  15. Imelda Burke – Content Beauty
  16. Jale Demirchi – Jalue
  17. Rebecca Goodyear – Rebecca Goodyear Health & Beauty
  18. Laura Rudoe – Evolve Beauty
  19. Margo Marrone – The Organic Pharmacy
  20. Mark Steele – Waitrose
  21. Graeme Hume – Pravera
  22. Josephine FairleyThe Beauty Bible
  23. Louise Dartford – Lou Dartford Green Beauty
  24. Ben Wigley – Big Green Smile
  25. Tabitha James Kraan – Tabitha James Kraan Organic Haircare

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