Who’s Who in Natural Beauty 2019

Jayn Sterland, managing director of Weleda UK & Ireland, has held on to the top spot in this year’s ‘Who’s Who in Natural Beauty’ – for the fourth consecutive year.

Published in the autumn issue of Natural Beauty News, the Top 25 provides an overview of the leaders and prominent figures who are influencing and leading the UK’s natural beauty industry, all voted for by their industry peers.

‘With a near-century of unique natural heritage behind it, Weleda isn’t just another beauty business – and Jayn isn’t just another managing director. Sustainable principles have always informed her life, and they drive everything the pioneering brand seeks to achieve too. An energetic activist for social and environmental responsibility, Jayn’s a committed campaigner for cleaner beauty who’s dedicated to harnessing Weleda’s rich and distinctive past to lead our sector forward.’

ROSIE GREENAWAY
Editor, Natural Beauty News

Jayn, who has regularly appeared in the Top 25 since 2013, said she was ‘immensely proud and honoured’ to find herself in the No1 spot, especially as it is voted for by the industry itself.

‘In certified organic beauty we work to the highest standards, ensuring our products enhance the health of our customers and that of the planet’, Jayn continued. ‘I commit to work tirelessly, with my colleagues, to do the right thing daily by balancing people, planet and profit and helping to clean up the beauty industry by holding it responsible for its actions.’

Other movers and shakers

The list includes founders of beauty brands, manufacturers, bloggers and influencers, writers, distributors and makeup artists who all champion natural and organic cosmetics on a daily basis.

My Green Pod editor Katie Hill made her debut at number 15 in the list, and was praised for working ‘fearlessly’ to expose greenwashing companies that are cashing in on the ethical products trend.

Organic hair pioneer Tabitha James Kraan came in at number 6, Janey Lee Grace got the number 8 spot, The Beauty Shortlist’s Fiona Klonarides is at number 9 and Dr Mark Smith from NATRUE and Soil Association’s Georgia Barnes were ranked at 11 and 25 respectively for their work to improve certification and standards in natural and organic beauty.

Rosie Greenaway explained: ‘As natural beauty edges towards the mainstream, our industry has been busy working at grassroots level to build demand and dictate trends – which makes for an amazing Who’s Who for 2019. Meet our sector’s true movers and shakers. They’re the people who’ve shaped the industry all through the year – nurturing brands, spreading knowledge and building awareness.’