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Puro’s mission is to better align coffee with community, conservation and climate – or ‘the three Cs’, as they are known internally. Puro’s conscious that when we disturb one C, the rest are thrown out of balance.

Averaged out over the last 16 years, every kilo of Puro coffee sold has protected 20m² of rainforest that has been threatened in coffee-producing countries. These rainforests are home to hundreds of endangered species, vital water sources and indigenous communities.

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