Serious Tissues is a soft, high-quality, 100% recycled 3-ply toilet paper, that is made and sourced in the UK.
With 280 sheets, each roll is almost 50% longer than a supermarket equivalent.
This is the UK’s first carbon-neutral toilet paper, and the company plants a tree for every roll sold. The rolls are delivered in a recycled cardboard box.
Serious Tissues is a founding member of the Queen’s Green Canopy, a UK reforestation project to mark Her Majesty’s Platinum Jubilee and address the UK’s position as Europe’s most deforested country.
Serious Tissues is also continually planting with conservation partners around the world, in Mozambique, Madagascar, Kenya and Haiti.
These projects all plant a mix of native trees and help with soil erosion, farming and climate change, as well as providing employment to some of the world’s poorest communities.