Love your smile and the planet with this activated charcoal toothpaste. Its bold flavours pack a punch, giving you a seriously strong smile that’s a little bit brighter.

Each carefully sourced ingredient has its own health benefit. Coconut, calendula and a unique blend of oils freshen breath and provide anti-bacterial and anti-inflammatory properties to support gum health.

Activated charcoal removes plaque while naturally whitening teeth, and xylitol helps protect against decay and maintain a healthy pH balance.

Free from fluoride, SLS, triclosan, glycerine, palm oil, titanium dioxide and gluten.

100% natural, vegan and zero waste.

Each 100ml jar lasts up to three months with one person brushing twice a day – that works out at just 8p a day!