Santa goes electricEthical Transport News & Features
Santa wants to test how far he can get delivering gifts on one electric charge per day so that he won’t get ‘range anxiety’ this Christmas Eve.
Electricity vs methane
Santa’s 122 million mile Christmas Eve trip around the world generates approximately 40,600 tonnes of greenhouse gases due to the methane output of his nine reindeer. He’s going to test drive a Renault Zoe sleigh around Manchester today (07 December) to see whether it’d be a better alternative.
Traditionally this UK trip would generate 60kg of CO2 equivalent (mainly methane) from nine reindeer working hard for four days. Nine hard-working reindeer will need to consume about 7,328 calories per mile – that’s 179 carrots per mile which, at 6p per carrot, costs £10.72 per mile.
‘Costing as little as 2p per mile to power the Renault Zoe sleigh and 0% carbon emissions, it was an easy decision for Santa to go electric this year – especially with 338 litres of boot space – perfect for all those Christmas gifts.’
Group digital marketing manager at Renault Retail group
Help Santa and win a prize!
If you’re in Manchester today, you could win a hand-delivered gift by tweeting Santa and helping him to plan his route.
He has 1,000 boxes of Montezuma’s Christmas chocolate to give away to anyone who tweets #SantaGoesElectric to @RenaultRetailUK (terms and conditions apply).