‘Consumers clearly have an appetite for helping the environment and are paying attention to what their packaging is made of, but if they end up disappointed and frustrated by their expectations and the mixed messages they’re getting, we risk that appetite declining very quickly.
‘We’re at a crucial point in the journey toward reducing our carbon footprint and hitting a critical mass of consumers demanding sustainable products, but if they think that their own effort is wasted, we’ll lose that support and momentum very quickly indeed.
‘One thing that really frustrates our customers is the lack of consistency across local authorities. With some authorities you can recycle certain things that others won’t let you. And that applies to green waste too, which requires better provision from local authorities and better awareness among consumers.’
Owner of RawPac
Owner of Manchester-based RawPac, Tim Wilson, believes the confusion over the term ‘compostable’ could lead to an increase in eco-littering by consumers who are buying this packaging in good faith to help the environment.
He believes consumers want plastic-free packaging, but are becoming frustrated by the lack of public composting facilities and confused by mixed messages about what they can and can’t do with take-away food packaging and coffee cups.