WRAP research estimates that UK householders have around £1 billion worth of electrical and electronic equipment in their homes that is no longer used. Two-thirds of those surveyed said they would be willing to trade in their tech products with reputable retailers.
If customers decide to trade in their gadget (initially mobile phones and tablets), they will get an Argos gift card to spend in store. The gadgets will then be refurbished in the UK and re-sold.
‘As a leading technology retailer we know that our customers are looking for solutions to responsibly dispose of unwanted gadgets when they replace or trade-up devices. By working with WRAP, we’ve been able to find the most effective path for our business to offer this and achieve wide-scale company buy-in to the business model. A model that has scalability, commercial potential and credibility, which all adds critical value to our brand.
‘Depending on the response from customers, we may extend the scheme to include other electrical items in the future, such as camera, sat-navs or laptops.’
Amy Whidburn, Head of Corporate Responsibility at Argos
Argos’s gadget trade-in service is one of a number of pilots supported by the EU Life+-funded REBus project, through which WRAP is helping businesses take action and make the circular economy a reality.
In the UK WRAP also runs the sustainability action plan esap, which is working with the electrical and electronic sector to revolutionise how we design, manufacture, sell, repair, re-use and recycle electrical and electronic products.
Argos’s new gadget trade-in service is helping deliver esap by extending the life of products in a commercially attractive way that’s good for business, good for consumers and good for the environment.