Fairphone released the first images of its new smartphone design yesterday, officially marking the much-anticipated launch of the Fairphone 2.
This is the second model developed by the company, which aims to create a fairer electronics supply chain through the production of its phones.
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The Fairphone 2
Fairer phones for a fairer economy
Established in 2013, Fairphone has already produced and sold 60,000 first edition Fairphones to buyers who believe that their purchases can contribute to a fairer economy.
Their commitment allowed Fairphone to start making a positive impact across the consumer electronics value chain in mining, design, manufacturing and life cycle.
The company’s first step was to prove that social values and profitability can be combined to change business practices for the better.
Thanks to these initial sales and the ongoing support of its community, Fairphone is now poised to increase its impact and influence through its own original design.
Fairphone 2 design
The Fairphone 2 will incorporate and expand on the initiatives that were set in motion by the first Fairphone, such as conflict-free tin and tantalum from the Democratic Republic of the Congo, investment in a second worker-controlled welfare fund with its new production partner in China and improving the e-waste recycling program it started in Ghana.
In 2014, Fairphone took a major step by deciding to invest in an original design, allowing the company to expand on its ambitions for fairness.
This improves Fairphone’s oversight of its supply chain and the company’s ability to increase transparency and positive social impact. Key areas include improved use, control and traceability of materials, the possibility to select and build stronger relationships with individual (‘second-tier’) suppliers and the opportunity to gain more influence over production processes.
Designing the new phone from the inside out has also allowed Fairphone to integrate its values into the phone itself, focusing on areas such as increased product longevity.