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BY KATIE - MYGREENPOD, 25 March '16
This Dutch pushchair company is adding some sparkle to family life
Pushchairs have changed a bit over the last few years – and Joolz, a fast-growing company from Amsterdam, is staying ahead of the curve by focusing on positive living.
The company’s goal is to ‘inspire young families to live a positive life’ – from pregnancy to the first day at school. Joolz calls this ‘Positive Design’: it starts with ergonomic products that are designed around the needs of the human body – both the parent’s and the child’s – and ends with packaging that can be recycled into anything from lampshades and picture frames to bird boxes and chairs.
The Joolz Geo – which is now fully customisable – is a stylish pushchair that can handle one or two children. Either way, it’s manoeuvrable, easy to handle, safe and comfortable – and versatile enough to suit any family adventure.
The high cot and seat allow parents to walk up straight behind the pushchair, and the bumper bar can be opened with one hand from both sides, meaning you don’t need to be a contortionist to get your child in and out safely. The extendable handlebar gives extra height and offers space behind the pushchair for those with longer legs.
The Joolz Geo was awarded the Which? Best Buy accolade in both configurations, with the Mono scoring 76% and the Duo scoring 73%. Joolz has also been recognised in one of the world’s largest and and most distinguished design competitions: the company bagged the ‘Best of the Best’ Red Dot Design Award in 2015.
The Birth Forest
For every ‘Joolz baby’, a tree is planted in the Joolz Birth Forest near the rainforest in Colombia.
As the latest step in the company’s commitment to Positive Design, the Joolz Birth Forest will help fight deforestation and climate change and bring sustainable development to the local community.
‘We like to contribute to a sustainable world and my belief is that every little step is a meaningful one.
‘By planting a tree for every registered Joolz baby we’re not only celebrating the Joolz babies, but compensating for Joolz’s ecological footprint as well. By combining both, planting a tree is fun and meaningful at the same time.’
Emile Kuenen, creative director at Joolz
After registering online and entering the serial number of your pushchair and the date of birth of your baby, you’ll receive a personal certificate for your planted tree.