The partnership between the world’s leading conservation organisation and the global consumer goods company will raise awareness of the importance of forests to life on Earth and the threats they currently face.
An area the size of England is lost to deforestation every year, while up to a fifth of global greenhouse gas emissions come from deforestation and forest degradation.
‘This partnership with Unilever is an opportunity to engage millions of consumers for forests and for the climate, inspiring positive change in people’s everyday lives.
‘WWF’s relationship with Unilever goes back to the 1990s when we worked together to establish the Marine Stewardship Council. Since then, Unilever has been leading corporate efforts and commitment to the planet. We hope others will be inspired to follow suit.’
Marco Lambertini, Director General of WWF International
With world leaders due to meet in Paris in December for UN climate talks, the campaign will engage consumers in the issues and give them practical ways to raise their voice and make a difference.