BY KATIE - MYGREENPOD, 25 March '16

Weleda Skin Food is turning 90 – here’s why it’s still as iconic as ever

Weleda Skin FoodBehind many natural brands there’s a deep and unique company philosophy, and that’s certainly the case with Weleda. For over nine decades, Weleda has shown true commitment to being green, ethical and sustainable.

First founded in Switzerland in 1921, Weleda arrived in the UK in 1925 – and its original range included several products that are still going strong today. As Weleda’s Jayn Sterland commented, ‘The coolest trendsetting products aren’t always the latest and newest fad – hip today and old news tomorrow. Sometimes old is the new new!’

A perfect example is Weleda Skin Food. Introduced in 1926, this ultra-rich cream is now celebrating 90 years as an iconic beauty classic.

The secret’s out…

For years Weleda Skin Food was an industry beauty secret, but over the last decade it has become a firm favourite with many high-profile celebrities. The enthusiastic fan club includes singers Adele, Rihanna and Joss Stone, plus actresses Julia Roberts, Brooke Shields, Kerry Washington and Winona Ryder.

Top models and fashionistas Alexa Chung, Victoria Beckham, Helena Christensen, Behati Prinsloo, Chandra North, Dree Hemingway and Jessica Stam all swear by Skin Food. It’s a backstage beauty essential at The British Fashion Council’s Model Zone where catwalk beauties rest, relax and refresh between fittings and shows during London Fashion Week.

‘My absolute MUST is Weleda Skin Food which I apply all over my body. It smells so fresh and uplifting – I never leave the house without it.’

Erin O’Connor, model

This enriching balm restores radiance to lacklustre skin on the face, and is equally useful for dry or rough hands or thirsty skin anywhere on the body. It’s authentically all-natural and always has been.

Weleda Skin Food is an evergreen beauty hero that’s not so much made as grown. Here are the secret ingredients that, over the last 10 years, have helped it bag 23 awards in the UK alone.


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CALENDULA

(Calendula officinalis)

For centuries calendula has been known for its soothing and healing effects on irritated or inflamed skin. It’s prized for its gentleness and mildness, and valued for its natural wound-healing properties. In Elizabethan times, no authentic herb garden was without its golden flowers, which brighten the garden from early summer through to first frost.

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ROSEMARY

(Rosmarinus officinalis)

Since the Middle Ages rosemary has been an enduring symbol of remembrance. Known for its revitalising, stimulating action, the aromatic needle-like leaves are traditionally used for their restorative and tonic properties. In skincare, rosemary is great for perking up a pasty complexion.


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WILD PANSY

(Viola tricolor)

Also known as heartsease, this plant has a long history of use in herbalism. The tiny Viola tricolor is particularly good for rough or cracked skin, and helps keep skin soft and supple. Weleda sources its pansies sustainably; they’re gathered from the wild in the Czech republic by certified collection.


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CHAMOMILE

(Matricaria chamomilla)

The word chamomile comes from the Greek meaning ‘ground apple’ due to its scent of fallen apples. Chamomile contains a beautiful blue volatile oil consisting of azulenes from the flowers. These are very soothing; they have a wonderful anti-inflammatory effect on the skin and help to repair tissues.


Click here to find out more about Weleda and the philosophy behind its products.