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Award-winning children’s publication The Week Junior and Science & Nature magazine have shed their packaging for subscription mailouts. They’re going ‘naked’ for the planet in a bold initiative to be one of the first UK zero waste publications.
After a successful trial period, Science & Nature magazine shed its polywrap in favour of no packaging at all from July, followed by The Week Junior on 10 August. The magazines will be sent ‘naked’ via post to subscribers, making the magazine 100% recyclable for recipients.
Paper wrapping is being rolled out for three premium brands at Dennis: evo, Octane and Cyclist. Dennis is ‘continuing to evaluate the options’ for the rest of its print portfolio to ensure it delivers ‘the right long-term sustainable solution’ for subscribers.
‘Although our whole portfolio currently mails in recyclable polywrap, we appreciate this cannot always be done kerbside. We knew something needed to be done, what has taken some time is exploring all of the options available to us. What we didn’t want to do was to jump straight in and make a decision without knowing all of the facts. It had to be the right long-term sustainable solution for the brand.’
STEPHEN CATHERALL
Head of production at Dennis
Dennis has committed to sustainably source paper from wood raw materials from responsibly managed forests and controlled sources, which head of production Stephen Catherall feels is ‘another great solution’.
Anna Bassi, editor-in-chief of The Week Junior and Science & Nature said: ‘Our readers are passionate about protecting the environment and we are determined to help create a cleaner, more sustainable future for them. We devote a lot of editorial space to the problems created by plastic pollution so it is only right that we do our bit towards saving the planet.’
‘Ditching our wrapper and going ‘naked’ is a brilliantly simple solution’, Anna continued, ‘and having trialled the initiative on a sample of several thousand subscribers we know that our readers are overwhelmingly in favour of this decision. I hope we will blaze a trail for other children’s magazine publishers to adopt smart sustainable delivery solutions too.’
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