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A new product made from recycled materials has outperformed its mainstream counterpart.
Energizer has created the world’s first AA battery made with 4% recycled batteries – and it’s the company’s highest performing alkaline battery to date. By 2025, the company hopes to bump the batttery’s recycled content up to 40%.
‘Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance.
‘Our scientists welcome a challenge and have spent the past seven years creating just that – Energizer EcoAdvanced – our highest performing alkaline battery and the world’s first AA battery made with four percent recycled battery material.’
Martin Burch, senior director of international marketing, Energizer
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Energizer found that ‘long-lasting’ alone wasn’t a strong enough proposition, and that consumers also wanted a more responsible battery that doesn’t compromise on performance.
Energizer scientists used an approach that refines and transforms recycled battery material into a high-performance active ingredient. This ingredient has helped to create a long-lasting battery that has less impact on the planet: it requires less mining of virgin material in the manufacturing process and reduces the number of batteries consumers need to power their devices, resulting in less waste.
‘Today we are introducing a high-performance AA battery made with four percent recycled batteries.
‘Our future innovations will continue to reduce the impact Energizer batteries have on the planet. By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40 percent.’
Martin Burch, senior director of international marketing, Energizer
Energizer has stated its commitment to bringing positive energy to the world by creating less waste and working towards a future where recycling is more broadly available.
‘Being able to make new high-performing batteries using recycled battery content to reduce waste is Energizer’s first step in creating value for recycled battery materials – which until today had little use or economic worth. We hope this will encourage people to further to recycle their used batteries.’
Martin Burch, senior director of international marketing, Energizer
The Energizer EcoAdvanced is the latest ‘first’ from Energizer in the battery category; the company has also created the world’s first dry cell battery, the world’s first watch battery and the world’s longest lasting AA and AAA battery in high-tech devices (Energizer Ultimate Lithium).
Energizer was also the first to remove mercury from alkaline and hearing aid batteries, and the first to create child-resistant packaging to mitigate coin cell ingestion by children.
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