New research reveals many of us use terms such as ‘green’, ‘eco-friendly’ and ‘sustainability’ as often as once a day – but almost two-thirds of people asked don’t completely understand them.
Other confusing terms included carbon footprint, regenerative, and ecological.
The study of 2,000 adults, conducted by Yeo Valley Organic, found that 81% of adults think there is lots of jargon when it comes to sustainability and being environmentally friendly.
73% think there are too many eco-related words, which makes it difficult to differentiate the meanings.
Education and eco jargon
However, 58% would like to be more educated on the words and phrases associated with sustainability and 74% think there should be more education about saving and caring for the planet in schools.
61% of respondents believe that if we had more education around the jargon, it would lead to more people doing their bit for the planet.
‘There is so much jargon around saving the planet and each word has a different meaning, so it can get very confusing. As the world acts against climate change, we must understand these terms.
‘We want everyone to feel included and join the conversation, and really understand how you can do your part to help slow down climate change.
‘Whether it’s buying organic products to cut down on your carbon footprint, turning lights off to save energy, or simply educating yourself on the topic, small steps can make a big difference.’
Yeo Valley Organic’s managing director
Sustainability in conversation
The study, conducted via OnePoll, also found out that confusion around this topic has led to 36% using a word or phrase related to sustainability in conversation, without being fully confident they were using it correctly.
A quarter of people asked have even had to correct someone else on the meaning or use of a word or phrase related to sustainability.