South Korea, Canada, Belgium, USA, France, Tokyo, Switzerland, Spain, Denmark, Netherlands, Indonesia, Germany and Italy have all shown interest in replicating the Ballot Bin campaign.
Smokers and littering
The idea of the Ballot Bins is based on the best methods and research findings on how to stop cigarette littering. Hubbub found that litter was mainly generated at night by young men and that cigarette butts are the biggest litter issue in the UK.
35.2% of smokers litter, followed by 26% of people eating chewing gum. The voting bin was a response to these research findings and the sport-focused questions reflect the interests of the audience they are trying to reach.
Observational research showed that 29% of correct disposals corresponded to people using the voting bin while it was in on the street.
None of the collected cigarette butts will go to landfill. As part of the campaign, Hubbub is developing a partnership with TerraCycle, which recycles cigarette butts into a variety of useful plastic products, such as plastic lumber and boards that can be used for anything from construction holding and signage to table tops.
Sutton is the pioneer
Sutton will be the first council to introduce the ballot bins. Hubbub is working with Sutton Council to deliver Clean Streets Sutton – a litter reduction campaign designed to build civic pride and change behaviour towards littering.
‘We are delighted to be using the ballot bins as part of a range of measures for our Clean Streets Sutton campaign.
‘Changing the behaviour of those who litter is crucial to having a clean, safe environment in our town centres, and also in saving money for the taxpayer. We spend millions each year clearing up waste, and, at a time when our budgets are being severely cut, any savings can make a big difference.’
CLLR JILL WHITEHEAD
Chair of the Environments and Neighbourhood Committee at Sutton Council
Sutton will install the ballot bins on the walls of three pubs on their high street, featuring the question: ‘Who’s your favourite Superhero – Batman or Superman?’
Any profits made from the Ballot Bin will go back into the charity and Hubbub’s ongoing work to explore fresh and creative approaches to tackling environmental issues.
Ballot Bins (£195) are available for pre-order here.