Suja Green Delight
A 12-ounce bottle of this ‘green’ smoothie costs about $4. Its first ingredient is cheap, nutrient-poor apple juice, not the kale, spinach or other veggies that consumers probably expect. Suja’s King of Greens and Easy Greens also have more apple juice than any of their greens.
VitaFusion Complete Multivitamin Gummy
VitaFusion must have a strange definition of ‘complete’, because, like most gummy multivitamins, VitaFusion is incomplete. It’s missing nine essential vitamins and minerals, including vitamins B-1, B-2 and K and the minerals magnesium, zinc, copper and selenium.
This dietary supplement was advertised in high-end magazines this year as a testosterone booster for men. A one-month supply sells for roughly $40. Containing a concentrated extract of the herb ashwagandha, it promised to ‘enhance vitality & sexual function.’ But in the only two studies, men who took the extract did not have any higher testosterone levels than men assigned to take a placebo. Unfortunately, most supplement companies that make false advertising claims get away with it.
Simply Mixed Berry Juice Drink
‘Just simple ingredients. Honestly simple’, claimed ads for Simply Mixed Berry earlier this year. Yet the drink is 90% water and added sugar. Simply Tropical is 85% water and added sugar. Simple? Sure. Honest? Not so much.
Brookside Berry Medley Flavors Crunchy Clusters
The bag features cranberries, blueberries and raspberries, but they’re just for show. There are no blueberries or raspberries in the clusters, just juice concentrates. And they contain more chocolate, sugar, palm kernel oil, sugary white rice and about a half dozen other ingredients than cranberries. The calories, sugar and other nutrients on the front label? They apply to less than a third of the smallish 5-ounce bag.
These are only some of the scams revealed by CSPI’s Nutrition Action Healthletter in 2016. The list doesn’t include some products that CSPI is currently litigating, such as General Mills’ Cheerios Protein (which has negligibly more protein than Original Cheerios, but 16 to 17 times more sugar), Cheez-It Whole Grain crackers (which have more white flour than whole-grain flour) and Naked Juice’s Kale Blazer (which has more orange juice than kale).
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