We Don’t Have Time harnesses the power of social media to highlight and spread climate solutions to influence businesses, organisations and political leaders to act on the climate crisis.
At the heart of the platform is a review system that allows members to send ‘Climate Love’, ‘Climate Warnings’ or ‘Climate Ideas’ to companies and individuals based on perceived levels of climate action.
Each member rating affects the climate score, so positive improvements are encouraged.
At the same time customers and other stakeholders can use the scores to get a sense of how hard a company or individual is working to address the climate emergency.
‘This is a great tool’, Ingmar explains, ‘because if companies know that many people want something, it’s often also a good business opportunity. I firmly believe that if we’re going to solve the climate crisis, we must make it profitable to save the planet.’
When a climate review gets 100 agrees, We Don’t Have Time reaches out to the recipient and asks for a reply. The more agrees, the harder the team works to get a dialogue going. ‘This really works’, Ingmar tells us. ‘Every week, our community gets replies from companies, organisations and leaders that have chosen to join the dialogue. Among the hundreds of respondents so far are BP, Deloitte, Shell and Ikea – and leaders like Jair Bolsonaro, Marc Zuckerberg and Jeff Bezos.’
A mounting body of research reveals that while most people are worried about the climate, only a few are acting on it. ‘The dissonance is a challenge’, Ingmar acknowledges, ‘but I have realised the importance of connecting people at the forefront, building a critical mass and inspiring others to follow. Many people today are unwilling to change their behaviour and ways of life, but what they don’t realise is that a change in behaviour might actually make their own lives much better.’
For Ingmar there is no shortage of brilliant minds, ideas, solutions or talent – the issue is around connecting them so action can be communicated.
‘The power of many enables us to influence business and world leaders’, he tells us. ‘On a business level, if you don’t change today, you will most probably be out of business tomorrow. There is no business on a dead planet – and no future in fossil fuels.’