Austin believes they should act responsibly by supplying foods that are good for people and the planet.
‘In our eyes, the less processed the better’, Austin says. ‘The closer to nature you can keep things, the happier your body will be.’
The Nu Company’s nucao bars are loaded with high-quality organic ingredients such as hemp seeds, nuts, acerola and cacao.
As the bars are entirely plant based, the carbon footprint is already lower than a dairy chocolate bar’s. The added biodegradable packaging and tree planted for every sale make the bars even more sustainable.
After the launch of nucao bars, which filled a gaping hole in the healthy convenience bar market, the friends realised there were no bars in the fitness realm that met their standards.
‘While nucao is more for indulgence and general snacking’, Austin explains, ‘numove is great as a pre- or post-workout snack, or for anyone who is physically active, as it has a higher protein content at 12 grams per bar.’
Nu bars are unique in that you can enjoy them with an entirely clear conscience. You don’t have to worry about putting any junk in your body or harming any animals – or your wrapper ending up in the ocean.
On top of their great taste, the feel-good bars are nutritious and you plant a tree with every bar you purchase.
‘Our bars are unique in making climate-positive consumption possible’, Austin says.
By planting trees The Nu Company is binding in 27 times more CO2 than it emits from the annual production of its bars.
In addition to the environmental benefits, the tree planting is also making a positive impact on local communities where the trees are planted; more than 88,000 working days have been created through its tree-planting efforts to date.
‘We chose to partner with Eden Reforestation Project because it is extremely transparent and provides a comprehensive service’, Austin reveals. ‘These guys keep us closely in the loop regarding how many trees have been planted, when and where they have been planted and how work is going on the ground. Aside from planting trees, they even employ locals to prevent the trees that have been planted from being cut down.’
The Nu Company surpassed its 10,000,000 tree milestone in 2021 and, with its consistent year-to-year growth, is on track to reach its target of getting a billion trees in the ground by 2030.