Cloud computing gives a dam(n)Ethical Business News & Features
Professor Rob Procter & Justin Sutton-Parker take a look at ‘the world’s greenest public cloud’
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Published: 16 September 2020
This Article was Written by: Justin Sutton-Parker - Computer Science PhD Researcher MBA, Sustainability and Leadership
This article first appeared in our I.T. special issue of of My Green Pod Magazine, distributed with The Guardian on 16 September 2020. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox
The world’s 8 million data centres are accountable for over 1% of global greenhouse gas (GHG) emissions.
Each square foot consumes 30 times more electricity than office space, meaning data centre energy efficiency is critical to sustainability and climate change.
As is the case with all electricity consumption, two elements are key to achieving green credentials. First, energy consumption efficiency and second, being powered by renewable and low-carbon sources that drive down the carbon intensity.
Leading cloud data centre providers understand the impact of both factors.
Data centre efficiency
With regards to efficiency, myriad strategies are implemented to reduce energy waste. These range from optimising power distribution and using free cooling, such as ice-cold fjord water, to cutting-edge activities including neural network algorithmic computation to mimic cognitive behaviour.
This latter practice enables statistical analysis of operations and the resulting machine learning improves data centre performance automatically in reaction to external influences such as workload or climatic temperature change or airflow.
How well the data centre energy is managed is measured by the I.T. industry standard of Power Usage Effectiveness (PUE). This value is created by dividing ‘Total Facility Power’ by ‘I.T. Equipment Power’.
The resulting ratio creates a benchmark; an average non-cloud data centre achieves 1.54 whereas cloud data centres are now achieving a PUE as low as 1.1. This suggests that inside a well-managed cloud data centre, 40% less energy is wasted on facility operations such as lighting, with the energy mainly used directly for computing.
Regardless of efficiency, data centres consume vast amounts of energy. Even a moderately sized data centre will consume 5.7m kWh per year – equivalent to 10m car miles. The carbon intensity of a data centre’s electricity at the point of generation is essential to its impact on the environment.
The I.T. industry measures this in carbon usage efficiency (CUE), calculated by dividing the total CO2e emissions caused by the total data centre energy by the I.T. equipment energy (kWh). This means the source of electricity will affect CUE performance.
As an example, coal-generated electricity has approximately 870g CO2e/kwh while wind and solar have 11-72g CO2e/kWh. Even if the most energy-efficient data centre is powered by coal-based electricity then it will create over eight times more GHG emissions than an inefficient equivalent powered by wind-generated electricity.
Renewable vs green energy
In the UK the government publishes figures that state we have approximately 18.5% of renewable energy in our national grid. This sounds promising, but in fact that renewable energy is not necessarily ‘green energy’. Reliance on coal has reduced by 91% since 1990, but the renewable energy supplies are mainly nuclear (42%) and biomass (35%).
Nuclear has a low carbon intensity but it can be calamitous for the environment. Biomass is in the short term less destructive but in many cases actually has a higher carbon content than coal. It’s definitely renewable, but at 900g CO2e/kwh it’s not good from a GHG emissions point of view.
The sad fact is that only 3% of UK energy comes from natural, environmentally friendly sources such as hydro, wind and solar.
Consequently, any cloud computing company willing to drive renewable energy adoption from wind, solar or hydro is undoubtedly welcome.
Currently, the major cloud computing providers are working hard to deliver environmental gains. Google invests heavily in renewable energy purchases and related schemes to offset its entire energy consumption and Microsoft is at around 70%, with a goal to be carbon neutral by 2030.
One cloud service provider has taken this a step further to focus on what is known as location-based energy, which is different from market-based supply. The former is low-carbon renewable energy generated at the location and directly supplied to the data centre. The latter is renewable energy purchased to offset energy used.
Located at the head of a hydroelectric dam in Boden, Sweden, Hydro66 uses locally generated hydropower (0.05g CO2/kWh) and the naturally cool environment to power and manage operations.
‘The greenest public cloud’
Hydro66 has arguably created the greenest public cloud on the planet, with sustainable land use, community support for local electricity use, a locally integrated design and build and an ultra-efficient water usage profile.
‘Do not do the status quo. Ensure that stakeholders rethink social responsibility when building data centres and embrace circular economy values to harmonize with the community it serves. Key attributes must include clean location based energy and a focus on waste and cost efficiency to support the success of new businesses.’
Data center advisor to UN SDG Program and member of Climate 50
The company, named after its global map latitude coordinate and the power that drives the data centre, says it enables organisations to host computing as a cloud that ‘is green’, as opposed to one that has ‘bought green’.
This strategy renders the carbon intensity held in any national grid irrelevant. Hydro66 connects directly to a natural power source that is over 99.99% less carbon intensive than fossil fuel energy.
In an interview with My Green Pod, Hydro66 founder and CEO David Rowe explains why this matters.
How does renewable energy reduce the GHG emissions associated with data centre operations, especially on-premise data centres?
‘Data centres are to some extent the hidden dirty secret of modern life and are not going away, so therefore we have to mitigate their impact on the environment, preferably to zero.
‘During the lifetime of a data centre, the electricity used for I.T. and for cooling is by far the largest contributor to its environmental impact.
‘Using renewable energy means we can continue innovating and improving our digital infrastructure without harming the planet by the back door.
‘The challenge with ‘switching to renewables’ as a simple solution is finding a renewable source that doesn’t remove someone else’s ability to use it, otherwise you are just shifting the problem.
‘On-premise operators have many business challenges around flexibility, scalability and cost, and yet the moral imperative to do the right thing by the planet is getting more urgent.’
Why is Hydro66 different from other public cloud providers that also focus on renewable energy?
‘We applaud the efforts of all providers who are transparent and open about their footprint. With regard to ourselves, we believe the journey towards true environmental responsibility has to begin before you build a data centre. It has to be built in, not bolted on.
‘Site selection starts with identifying sustainable land use, engaged community support, a plentiful supply of locally generated (or on-site self-generated) renewable energy, a design that allows for low water usage, a local and truly reliable utility grid system that allows removal of diesel generators and lead-acid batteries from the design, and many other factors that allow us to ‘be green’, not ‘buy green’ after the fact.’
What sustainability gains do you expect to offer customers who take up your service, which you describe as the greenest public cloud on the planet?
‘The Uptime Institute has published some excellent research on the gains that can be made from shifting from older I.T. equipment in a legacy data centre (on premises or older co-location) to modern equipment in an ultra-efficient green cloud data centre such as Hydro66.
‘The kWh saved can easily be multiplied by 10 or more for the same compute load. Factor in the almost-zero CO2 electricity used by Hydro66 and the gains will be extremely significant.’
By using Hydro66, can companies now shift their equivalent scope 2 data centre emissions accounting to scope 3 supply chain as zero carbon?
‘We know there are huge operational and transparency challenges for many legacy data centre operators and their customers seeking even basic reporting on their environmental impact.
‘We make it easy for companies to allocate a CO2 cost to their operations with us. Granular and in some cases near real-time reporting of kWh and CO2 at the server level – or even at the cloud service layer – allows a new level of transparency for companies that share our commitment to simple and open green principles.’
Finally, what would be your message to our readers and the companies they work for in relation to adopting sustainable cloud computing practices?
‘It’s time to do the right thing with your I.T. infrastructure. If you are in a leadership position, then it’s with you to encourage strategic moves towards green cloud infrastructure.
‘Identify partners who can be trusted to advise you. And remember that moving to a greener future should be an opportunity to foster innovation and save money – done properly, this will affect your bottom line positively and do the world of good for your entire organisation and its stakeholders.’
Lighter cloud computing
It’s evident that cloud computing as a whole is examining its carbon footprint and making great strides to lower the industry’s overall environmental impact.
Through admirable investments in renewable energy offsets, solar and wind farm schemes and extreme ‘green’ measures such as Hydro66, it is reasonable to say that some cloud computing companies really do give a dam(n).