Fairphone 2 hits the marketEthical News News & Features
Since July, social enterprise Fairphone has raised over €12 million through a pre-order model for its game-changing Fairphone 2.
The smartphone was designed to expand on the organisation’s ambitions for fair electronics, with a focus on longevity and repairability.
The Fairphone 2 features game-changing modular architecture that lets the owners repair the smartphone themselves. This extends the lifespan of the phone and reduces the environmental impact of production and electronic waste.
By combining the modular design with tutorials and the sale of spare parts, Fairphone wants to encourage users to have a deeper relationship with their phones and take more responsibility for keeping them in working condition.
As well as enhancing openness and repairability, this original design allows Fairphone to increase transparency in the supply chain, build stronger relationships with suppliers, influence production processes and select more responsible materials.
The Fairphone 2, which runs Android 5.1 (Lollipop), is a competitive smartphone that features a 5-inch, full HD Gorilla Glass LCD display and 32GB of internal storage.
Last week, the company launched code.fairphone.com, an open source and development website that allows developer communities to contribute to the ecosystem of the phone and increase its longevity.
Tracking delivery and impressions
The first Fairphone 2 deliveries could be viewed by the public through a map that used live GPS tracking to follow their journey.
The Amsterdam-based company shipped this first Fairphone 2 to Willemijn Verloop, founder and director of Social Enterprise NL, the Dutch national network for social enterprises.
‘I am very proud to be among the first owners of the new Fairphone 2!
‘I have been a huge admirer of the disruptive and sincere approach Fairphone has introduced to increase both supply and demand for fair electronics. The Fairphone 2 combines great design with transparency, long lifespan and social impact. That’s my ideal product!’
Willemijn Verloop, founder and director of Social Enterprise NL
A growing community
Fairphone expects to ship around 1,000 phones before the end of the year. The remaining devices will be delivered in the coming weeks, with the final delivery of the already pre-ordered phones expected in January 2016.
Over 23,000 Fairphone 2 buyers join the existing community of 60,000 Fairphone 1 owners to demonstrate that there is a strong demand for consumer electronics created in a fairer, more responsible way.
As phones are delivered over the Christmas period, the first impressions of the new Fairphone 2 owners will be collected on its website, on the #WeAreFairphone platform.
Fairphone aims to sell 140,000 devices in 2016 and has published a cost breakdown to reveal what buyers are supporting when they order a phone.
3D printed accessories
Pre-orders of the Fairphone 2 continue in full swing through the organisation’s online shop. Pre-orders received in December are expected to ship from the end of January 2016.
Thanks to its relationship with 3D printing network 3D Hubs, Fairphone is offering a new collection of 3D printable accessories to help Fairphone 2 owners to get the most out of their new device.
Created by industrial designer Alan Nguyen, the new accessories – a night stand and a speaker dock – are designed specifically to be used with the Fairphone 2 and 3D printed locally, in wood, through the 3D Hubs platform.
3D-printing enables on-demand manufacturing, eliminating the need for long-distance shipping and excessive stock.
Click here to find out more about the Fairphone 2 and how to order your handset.