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A new campaign from the Europe-wide Friends of Glass community uses humour to highlight the environmental benefits of glass bottles and jars.
‘Endless Lives of Glass’ sees well-known comedians from across Europe give life to a glass bottle, which chats with customers from the shop shelf as they do their weekly shop.
The campaign highlights the infinite recyclability of glass packaging, which can be endlessly recycled into new bottles and jars. This means no waste to landfill as well as less raw materials, energy and pollution.
Sally Phillips, well known as Shazza, best friend of the eponymous heroine in the Bridget Jones movies, uses her witty style of humour to strike up conversations with UK shoppers, who are filmed interacting with the ‘talking glass bottle’ as they browse the shelves. A hidden camera captures the responses of the surprised shoppers.
Comedians famous in Italy, Spain, Germany, France and Poland brought their own distinctive humour to shoppers in their own countries.
The ‘Endless Lives of Glass’ campaign is part of a wider three-year project to showcase the benefits of glass.
It builds on a recent independent survey commissioned by Friends of Glass, which found that while an impressive 96.4% of 18- to 29-year-olds in the UK claim to recycle, only 31.4% know that glass is infinitely recyclable. In comparison, 77% of 50- to 59-year-olds were aware.
Click here to find out more about Friends of Glass.
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