At the start of Organic September, Yeo Valley Organic says it’s time to put nature first

Katie Hill - Editor-in-Chief, My Green Pod

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Published: 4 September 2020

This Article was Written by: Katie Hill - My Green Pod

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Organic farming can help to mitigate climate change, and Yeo Valley Organic – Britain’s largest organic brand – is encouraging everyone to join the effort with small acts that put nature first.

In a shout out posted on social media on 01 September 2020, the start of Organic September 2020, the team at Yeo Valley Organic announced a mission to inspire the world to live more sustainably.

‘It’s time to put nature first. From nurturing our soil with the utmost care to reducing food miles and carbon emissions, we’ve been putting nature first for more than 25 years.

‘Now, we want to inspire others to join the cause and spread the word. Eating organic food is one of the easiest ways to get involved, yet 77% do not fully understand the role organic farming can play in helping to slow down climate change.

‘That’s where we can do more in better communicating the benefits of organic and how it is one crucial factor in addressing the climate challenge. Organic supports nature and works with it, from building soil fertility naturally, which also helps to lock more carbon into the ground where it belongs, to encouraging wildlife to flourish.’

TIM MEAD
Yeo Valley Organic

Positive changes in lockdown

In the wake of Covid-19, the nation is committing to living life differently. New YouGov research reveals that the majority of adults agree the coronavirus lockdown made this year a good opportunity to make better decisions for the environment.

According to the research, 41% of people across the UK think protecting the environment is more important now than a year ago, and feel the urgency to make changes.

‘We want to encourage everyone to put nature first in their own small way, whether that’s buying British organic dairy more often, encouraging wildlife into their garden or switching to a green energy supplier. It’s the little things that everyone can do to make a difference.’

TIM MEAD
Yeo Valley Organic

Buying ethical, local products

The main reasons behind the public’s pledge to have a more positive impact on the environment in 2020 include that the global climate crisis is worsening and protecting the environment is crucial to help prevent this (64%); that coronavirus has made them more conscious of bigger issues in the world (47%) and that it’s easier to implement small changes in everyday life now more than before March 2020 (41%).

When asked to select up to three possible actions they would take to help the environment over the next six months, 14% said they plan to buy more ethically produced products. A third want to enjoy more local produce (29%) to help do their bit for the environment.

Yeo Valley Organic will be extending its put nature first shout out to brands, businesses and partners throughout Organic September and beyond as collaboration is key in helping drive sustainable solutions.

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