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Over 40 of the world’s leading designers, scientists and business leaders have united in their support of PlasticFree, the world’s first materials and systems solutions platform.
Launching today (11 Jan), the platform – powered by global solutions group A Plastic Planet – is set to combat the scourge of plastic and single-use systems.
The aim is to help designers and business leaders eradicate one trillion pieces of plastic waste from the global economy by 2025.
Hosted on PlasticFree.com, the platform’s advisory council includes design icons such as Thomas Heatherwick; Sir David Chipperfield; Tom Dixon; Shaway Yeh and Skylar Tibbits of the Massachusetts Institute of Technology.
If you want to reduce your plastics footprint at home, you can filter the sustainable products in the My Green Pod Marketplace to show only plastic-free options – from fashion to food. Click here to get started.
The online design tool has been created to empower the 160 million global creatives to rethink packaging, textiles and products.
It provides in-depth reports on over a 100 plastic-free alternatives and insights in system changes such as solid formulations and permanent reusable packaging.
The website also features 125 case studies from five continents, giving examples where alternative materials have been used to better existing products and systems and editorial from the heroes of the design world.
Rich editorial content from world experts and daily updates of new content gives designers unparalleled knowledge to design waste out at the very beginning of the creative process.
Creatives can subscribe to the platform for just £250 annually. Subscribers too can enjoy access to exclusive events and networking opportunities.
‘Everything begins with a creative process. There is significant power held by the 160m global creatives to help us rethink how we take, make and waste, to reimagine different systems and material uses in a very different way from today.
‘Our default dependence on incredible but toxic and indestructible plastic has to end. Designers want to be part of the solution but there is a minefield of misinformation out there. If we can ignite and empower creatives by giving them trusted, relevant data and inspiring case studies, we believe we can change everything much faster.‘We have one simple goal—make the designer the smartest, most confident person in the room to push back against that inevitable brief that says just use a bioplastic or a recycled polymer, so we get a green tick. Above all, our focus is on system change not just better materials.’
SIAN SUTHERLAND
Co-founder of A Plastic Planet
PlasticFree highlights examples where materials purporting to be plastic-free have been brought to market but don’t meet the EU’s strict ‘plastic-free’ definition — of a polymer that has been chemically altered.
The platform’s founding council also includes business leaders such as Eden Project co-founder Sir Tim Smit, WeTransfer co-founder Damian Bradfield and Natural Fiber Welding founder Dr Luke Haverhals.
They are joined by scientists such as medical expert Professor Hugh Montgomery OBE of University College London and green chemistry pioneer Professor Terry Collins of Carnegie Mellon University.
‘As designers, we need to understand the full lifecycle of what we make.
‘Instead of cobbling together continually emerging technologies and ideas, using PlasticFree makes it easy — and inspiring — to better our practices by bringing it all together in one trustworthy place. PlasticFree fills an important void to accelerate positive action against our biggest human challenges.’LAURA STEIN
CCO, Bruce Mau Design
Report: Humans are increasingly exposed to severe health risks from microplastic fibres.
Abel & Cole announces U-turn on compostable plastic packaging and calls on wider food and retail industry to follow suit.
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