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BY KATIE - MYGREENPOD, 14 Aug '18
Dame Emma Thompson leads celebs giving global brands a 500-day warning on palm oil
Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestlé and Mondelez for their role in deforestation for palm oil.
Orangutans at risk
In time for International Orangutan Day (on 19 August), Greenpeace has launched a powerful new 90-second animation that highlights how orangutans are being pushed to the brink of extinction by deforestation for palm oil.
The film, voiced by Emma Thompson, will also be shown across UK cinemas with thousands of screenings throughout August and September.
It was made by creative agency Mother (directed by award-winning Salon Alpin) and produced by Oscar-winning Passion Animation Studios.
Celebrities including Stephen Fry, Bryan Adams, Jodie Kidd, Alesha Dixon, Andy Serkis, Geri Horner (née Halliwell), Gregg Wallace and Sharon Osbourne have taken to social media to share the animation.
Way off target for 2020 deadline
The film tells the story of baby Rang-tan as she causes mischief in a little girl’s bedroom. Just as the girl is about to banish her, she asks Rang-tan what brought her there.
Rang-tan’s memories are harrowing. They show her forest home destroyed, trees burning, huge machines hacking others to the ground and her mother lying injured.
‘There’s a human in my forest and I don’t know what to do
He destroyed all of our trees for your food and your shampoo
There’s a human in my forest and I don’t know what to do
He took away my mother and I’m scared he’ll take me too.
‘There are humans in my forest and I don’t know what to do
They’re burning it for palm oil… so I thought I’d stay with you.’
Excerpt from the Rang-tan film script
Palm oil is used in almost half the products we buy in UK supermarkets and demand is increasing at an alarming rate. Ending their part in deforestation for palm oil was a promise that Unilever, Nestlé and Mondelez, along with many other brands, made a decade ago, with 2020 their deadline.
On International Orangutan Day they will have just 500 days to go – and they are way off target. The film marks the start of Greenpeace’s campaign to ramp up pressure on brands to keep their promise and end destruction of the rainforests.
Getting away with murder
Dame Emma Thompson, campaign ambassador, said she ‘didn’t hesitate’ when Greenpeace asked her to narrate Rang-tan. She says, ‘For too long big brands have been getting away with murder. And for too long our response to orangutans has been ‘ohhh, poor thing’ as we’re shown photographs of them orphaned and at death’s door. But change is possible – we can make it so.’
‘By making a noise, demanding answers and forcing change, we can stop feeling sorry. Instead, we can feel exhilarated as we witness these iconic beasts living truly wild once more. If we accomplish that, believe me, we will all be much better off.’
DAME EMMA THOMPSON
Orangutans spend 95% of their lives in the trees, but right now, Indonesia’s forests are disappearing at the rate of one football pitch every 25 seconds.
Bornean orangutan numbers more than halved between 1999 and 2015 with the loss of approximately 150,000 individuals – that’s more than 25 per day. If we don’t act now to stop brands buying dirty palm oil, more habitats will be ruined, indigenous people will lose their homes and orangutans could be lost forever.
‘A decade ago we persuaded brands including Nestlé, Unilever and Mondelez to sign global commitments to drop dirty palm oil from their products by 2020 – but with just 500 days to go, their progress is pitiful. Orangutans have been pushed to the very brink of extinction, Indigenous People’s lives are threatened and climate change is accelerating.
‘It’s no exaggeration to say that keeping these forests intact is vital for all life on earth and, with Rang-tan, we aim to bring this urgent message to millions more people. If we all act together, we can force brands to keep their promises and end deforestation for good.’
Executive director of Greenpeace UK